FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Ninja partnered with David Beckham on a limited-edition version of the Luxe Café Pro espresso machine, combining Ninja’s appliance business with Beckham’s design and celebrity involvement.
Fashion Angels entered a licensing agreement with Ninja Life Hacks for stationery, crafts, accessories and classroom décor based on the children's book series. The Brand Liaison acted as licensing agent for Ninja Life Hacks.
Ferrero announced a partnership with Tom Brady for its 2026 soccer promotion, including a $1 million grand prize. Separately consulted sources document Brady’s ongoing multi-year global ambassador partnership with SharkNinja and FOX Sports’ 2026–2027 campaign featuring Brady and Michael Strahan.
The official portfolio lists multiple external commissions and collaborations, including a Paramount Pictures Teenage Mutant Ninja Turtles project, a Lionsgate John Wick 4 poster, a Mighty Jaxx 3D vinyl figure, and an Ali Wong merchandise collaboration with Kinokuniya and FullyBooked.
LEGO NINJAGO and artist FUTURA announced a creative partnership involving custom minifigure art pieces and artistic co-creation.
McLaren’s official Racing page highlights SharkNinja’s shared commitment and identifies the relationship as partner content.
LEGO NINJAGO and artist FUTURA have entered a creative partnership involving custom minifigure art pieces and artistic co-creation.
Analytic Partners documents its ongoing analytics partnership with SharkNinja, including measurement of media effectiveness, test-and-learn programs and portfolio planning. The page describes the relationship as a partnership and identifies both organizations.
NinjaTrader became UFC's Official Futures Trading Partner and presenting partner of Dana White’s Contender Series, with additional UFC Freedom 250 event rights.
Audi Revolut F1 Team × NinjaOne
TURN THE BUZZ INTO A PLAN