THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
The Giants and Gatorade selected Bronxville High School coach Patsy Manganelli as the Lou Rettino High School Coach of the Week. The program includes a $2,000 grant from The Giants Foundation and Gatorade to the school’s football program, plus recognition at a postseason dinner and a 2027 preseason home game.
The New York Giants, New York Jets and MetLife Stadium extended their partnership with Corona and Modelo. The agreement includes Official Cervezas status, a Beer Garden title sponsorship, branded destination spaces, hospitality, stadium activations and annual team-themed events at participating bars.
The Jets, MetLife Stadium and the New York Giants extended their partnership with Corona and Modelo, including a new Beer Garden title sponsorship, expanded activations, premium hospitality, branded destination spaces and team-themed events at participating bars.
GOAT USA’s official collections page identifies three named team collaborations: Giants x GOAT USA, Mets x GOAT USA and Yankees x GOAT USA.
DraftKings and the New York Giants announced an exclusive, multi-year sports betting deal.
American Express expands into two stadiums and their football and soccer teams.