FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
The Dallas Stars’ Hockey Fights Cancer Night is part of the league-wide joint initiative of the NHL and NHLPA, which supports cancer research, community events, storytelling and education.
The Dallas Stars will hold Hockey Fights Cancer Night during their game against the Colorado Avalanche at American Airlines Center. The page identifies Hockey Fights Cancer as a joint NHL/NHLPA initiative and says the Stars are collaborating locally with Baylor Scott & White Health to encourage cancer screenings. The event includes fan activations, charitable ticket distribution and limited-edition merchandise fundraising.
TURN THE BUZZ INTO A PLAN