THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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The article announces the 2026 NHL Global Series Germany, featuring games between the Ottawa Senators and Chicago Blackhawks at PSD Bank Dome. The broader growth strategy is a joint NHL/NHLPA initiative.
The NHL and DIRECTV reached a multi-year carriage agreement making Blue Jackets Hockey Network available to DIRECTV and DIRECTV Stream customers.
The Capitals formed the Washington Capitals Warriors Hockey Team in collaboration with USA Warriors and Capital Beltway Warriors. The team comprises combat-wounded or service-disabled veterans and represents the Capitals at NHL-branded and USA Hockey events.
NHL's 2026 Heritage Classic is presented under the Tim Hortons name and features the Montreal Canadiens versus the Winnipeg Jets at Princess Auto Stadium in Winnipeg on October 25, 2026. The article also describes the associated family skate and outdoor-game experience.
The NHL worked with The Price Is Right Tonight to create the first NHL-themed edition of the Canadian version of the game show. Matthew Schaefer, Tom Wilson, Brandon Montour and Jake Walman appeared with contestants, while Wendel Clark also participated. The episode was taped in June 2026 and aired in Canada on October 19, 2026.
Jack Victor describes a partnership with Sportsnet to bring its tailoring to commentators covering NHL, MLB, and NBA games.
The Islanders will unveil a Hometown Remix jersey as part of a leaguewide NHL and Fanatics campaign and wear it for 10 home games highlighting Long Island culture.
Fanatics created special uniforms for the Montréal Canadiens and Winnipeg Jets for the 2026 Tim Hortons NHL Heritage Classic, with collaboration from both teams and the NHL. The related jerseys and merchandise went on sale October 7, ahead of the October 25 outdoor game.
The Islanders and UBS Arena will host the 2027 NHL All-Star Skills and All-Star Game at UBS Arena, with the NHL and NHLPA involved in participant selection and event structure.
The Islanders announced a Hometown Remix jersey campaign with the NHL and Fanatics and said Isles Lab would introduce collaborations with five Long Island brands.
The Blues and NHL will jointly oversee production of the club’s regional broadcasts for the 2026–27 season, while the Blues manage sales, marketing and distribution.
The NHL and FC Bayern join forces to grow hockey in Germany and the football club in North America.
Honeywell becomes the NHL’s official building automation and energy management partner.