THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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A corporate report states that K11 MUSEA launched Hong Kong’s Sports and Music City Rave series, BEATS, BURNS & BREWS, in collaboration with seven sports and fashion brands and Social Club Series.
Sands China’s press-release index identifies its NBA China Games 2026 event series and related NBA Cares community programming in Macao.
Kalshi became a Preferred Prediction Market Exchange of the NBA and will integrate official NBA data while cooperating with the league on market integrity, consumer protection and athlete safety.
Coinbase and Thunes are collaborating to connect Coinbase’s stablecoin infrastructure with Thunes’ global fiat payout network, supporting enterprise supplier payments, gig-worker payouts and remittances.
The NBA and CFTC entered an MOU focused on cooperation and information sharing related to NBA prediction markets and their regulatory oversight.
The NBA designated Kalshi as a Preferred Prediction Market Exchange, granting rights to use NBA intellectual property, marketing rights, promotional activations, and official NBA data for authorized NBA-related prediction markets.
The NBA designated Polymarket as a Preferred Prediction Market Exchange, granting rights to use NBA intellectual property, marketing rights, promotional activations, and official NBA data for authorized NBA-related prediction markets.
The NBA expanded its existing DraftKings agreement to include prediction markets and nationwide promotion, with enhanced integrity obligations and market restrictions.
Thredbo announced the 2027 Cannonball MTB Festival, presented by Boost Mobile, with six partner-backed competitions and a closing party by Mountain Collective Beer Co.
SKIMS, co-founded by Kim Kardashian, entered a multiyear partnership making it the official underwear partner of the NBA, WNBA and USA Basketball.
The official WNBA Finals archive identifies NBA 2K as the presenting partner of “Reign Supreme,” a Finals-linked branded video series.
The NBA’s 2026–27 rookies and selected award winners wear special jersey patches, which Topps later places into one-of-one or ultra-rare autographed trading cards.
For Games 3 and 4 of the 2026 WNBA Finals, the Golden State Valkyries are hosting official watch parties at Chase Center, presented by Kaiser Permanente.
Fear of God’s Fall 2026 page presents ESSENTIALS offerings tied to NFL and NBA franchises, including NFL ESSENTIALS and NBA ESSENTIALS apparel.
TEREZ announced a partnership with the National Basketball Association to launch a women’s and girls’ fanwear collection featuring NBA team logos and TEREZ designs, debuting October 11, 2024.
The NBA announced new and enhanced digital fan experiences involving TikTok, X, Google and AWS for the 2026-27 season.
Balenciaga and the NBA released a limited-edition capsule spanning apparel, footwear, accessories and small leather goods on January 15, 2026.
Terez's official runway page identifies the Garden Gravity capsule as a collaboration with Anne Hathaway. Terez also announced an NBA partnership and licensed fanwear collection in a separate brand-issued release.
Prime Video is the exclusive streaming outlet for Emirates NBA Cup 2026 knockout-round games.
NBA announced the 2026 Emirates NBA Cup tournament presentation, including branded courts across all 30 teams, Group Play beginning October 30, and the championship at Indianapolis's Hinkle Fieldhouse on December 11.
Tissot renewed and expanded its global marketing partnerships with the NBA, WNBA and NBA G League, adding a redesigned shot-clock system, a special-edition watch and a 10-year presenting-partner role for an NBA Global Game in Europe.
Wolf & Shepherd describes an ongoing collaboration involving former NBA player Steve Nash and his foundation, including the development of the Crossover Longwing shoe.
Jack Victor describes a partnership with Sportsnet to bring its tailoring to commentators covering NHL, MLB, and NBA games.
Balenciaga’s official page presents a collaboration with the NBA comprising apparel, footwear, accessories and small leather goods, released through selected stores and Balenciaga.com.