FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Berluti announced a 2025 partnership with actor Victor Belmondo, who joined the Maison as a Friend of the Maison and participated in a shared fashion storytelling project.
Legendary Entertainment and Mondo collaborated on limited-edition, artist-forward products inspired by the Monsterverse, including music, artwork and collectibles.
Florence by Mills expanded from beauty into eyewear through a collection developed with Mondottica and launched through National Vision’s America’s Best stores.
TURN THE BUZZ INTO A PLAN