FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
PepsiCo took Lay's beyond packaged snacking through restaurant concepts and chef-created menus in Shanghai and Madrid, including collaborations with Michelin-starred chefs.
Ajisen’s annual report states that, since 2024, the brand has collaborated with Michelin-starred chefs for two consecutive years to launch its “Star Chef Series Ramen.”
MGM and RR1HK returned with the third edition of Culinary Masters Macau, bringing Michelin-starred chefs and a multi-chef dining experience to Macau.
La Grande Dame convenes a current international community of Michelin-starred chefs around garden-led pairings.
TURN THE BUZZ INTO A PLAN