FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Simone Biles joined Religion of Sports, the production company co-founded by Tom Brady, Michael Strahan and Gotham Chopra, as a creative partner and board member.
FOX Sports announced an all-new FOX NFL campaign for the 2026-2027 season featuring Tom Brady and Michael Strahan in humorous promotional spots distributed across FOX platforms.
Ferrero announced a partnership with Tom Brady for its 2026 soccer promotion, including a $1 million grand prize. Separately consulted sources document Brady’s ongoing multi-year global ambassador partnership with SharkNinja and FOX Sports’ 2026–2027 campaign featuring Brady and Michael Strahan.
TURN THE BUZZ INTO A PLAN