THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
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Upper Deck announced an expanded exclusive relationship with Michael Jordan, naming him its first Legacy Partner and launching new Michael Jordan collectibles programmes, including autographed 1986–87 Fleer packs inserted into the 2026 Goodwin Champions set.
Jordan Brand collaborated with J Balvin on an Air Jordan 3 'Sunset' product release, with separate children’s versions also listed on the official Nike launch page.
Jordan Brand and Awake NY created a co-branded Jordan Air Ship edition connecting Michael Jordan’s basketball legacy with Awake NY’s New York identity, including shared branding and custom packaging.
Michael Jordan and Jordan Brand maintain a joint community and education initiative through Jordan Wings. The official Jordan Brand page identifies the program as driven by Michael Jordan and reports the incoming 2026 class, supporting a current shared activity rather than a brand-only promotion.