THE BRAND COLLABORATION WIRE

The Chinwagy
Buzz.

See which brands are working together, what they created and where you can explore it.

BRAND COLLABORATIONSWhat’s
next?

Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.

Meta × EssilorLuxottica

Ray-Ban Meta and Oakley Meta Launch in Japan

Meta and EssilorLuxottica expanded their wearable-technology partnership with the launch of Ray-Ban Meta and Oakley Meta products in Japan.

Wearable Technology

Anabel Aram × Snow Globe

Snow Globe collaborates with Anabel Aram on European launch campaigns

Snow Globe reports that it collaborated with Anabel Aram on Google and Meta Ads campaigns supporting the jewelry brand's launch in Europe.

Fashion

Harwell Godfrey × Cast

Lauren Harwell Godfrey Puts a Spell on Cast for New Collaboration

Harwell Godfrey and Cast collaborated on the Spellbound jewelry collection, including rings, studs and a bangle using turquoise, diamonds and precious metals.

Bay Area, United StatesJewelry & Watches

Ann Gish × Lingua Nigra

Ann Gish and Lingua Nigra collaborate on embellished pillows

Ann Gish and Chicago jewelry brand Lingua Nigra collaborated on pillows featuring dimensional metalwork inspired by works in The Met collection.

New York, United StatesHome & Design

Anabel Aram × Snow Globe

Anabel Aram European launch and Google & Meta Ads collaboration

Snow Globe reported its collaboration with Anabel Aram on Google and Meta advertising campaigns supporting the jewelry brand's European market launch.

Fashion

Williams-Sonoma × Breville × Kelly Wearstler

Williams Sonoma partners with Breville and Kelly Wearstler on Mixed Metals collection

Williams Sonoma, Breville and designer Kelly Wearstler collaborated on an exclusive Mixed Metals collection of countertop appliances with a design-led finish.

San Francisco, United StatesHome & Design

Bureau Betak × EcoAct × Paris Good Fashion × Meta

Bureau Betak’s collaborative sustainability production work with EcoAct, Paris Good Fashion and Meta

Bureau Betak identifies named external partners and describes shared work on event-impact measurement, sustainable event-planning guidance and reuse of materials from ephemeral installations.

Paris, FranceAdvertising & Marketing

Galleria Borghese × Rijksmuseum, Amsterdam

Metamorphoses: Ovid and the Arts

Galleria Borghese hosts Metamorphoses: Ovid and the Arts, an exhibition project developed jointly with the Rijksmuseum and presented in an autonomous Rome configuration.

Rome, ItalyMuseums & Culture

Luxottica × Meta Platforms

EssilorLuxottica and Meta launch Oakley Meta performance AI glasses

EssilorLuxottica and Meta extended their long-term partnership into a new Oakley-branded performance AI glasses category, including Oakley Meta HSTN.

Paris, FranceFashion

Wuhan Marathon × Bank of China

Bank of China continues as title sponsor of the 2026 Wuhan Marathon and launches commemorative products

Bank of China continued as title sponsor of the 2026 Wuhan Marathon and offered race-related registration services, runner benefits and authorized limited-edition commemorative precious-metal products.

Wuhan, ChinaMajor Events

Dutch National Ballet × David Dawson

Dutch National Ballet and David Dawson — Associate Artist collaboration

Dutch National Ballet's current 2026–2027 season includes David Dawson's METAMORPHOSIS, alongside his continuing role as Associate Artist.

Amsterdam, NetherlandsMuseums & Culture

Ray-Ban × Meta

Ray-Ban Meta wearable-technology collaboration with Meta

Ray-Ban and Meta continue their shared smart-glasses product activity through the Ray-Ban Meta range, including camera, audio and AI-enabled models.

Collaboration

Galleria Borghese × Rijksmuseum

Galleria Borghese and Rijksmuseum present Metamorphoses. Ovid and the Arts

Galleria Borghese and the Rijksmuseum developed a shared exhibition project on Ovid’s Metamorphoses. The project was presented in Amsterdam before traveling to Rome in an autonomous configuration; the Rome presentation was extended through October 11, 2026.

Rome, ItalyMuseums & Culture

Hotel Chelsea × LILIS

Hair + Body Metamorphosis

Hotel Chelsea and LILIS offer a Korean body-resurfacing add-on treatment.

New York, United StatesHotels & Resorts

Oakley × Meta

Oakley Meta eyewear remains a current Oakley–Meta product collaboration

Oakley’s current US site lists Oakley Meta Vanguard and Oakley Meta HSTN eyewear, supporting an ongoing co-branded product relationship with Meta.

Fashion · Eyewear & Sunglasses

Wisconsin Badgers × Metallica

Wisconsin Badgers and Metallica bring concert to Camp Randall

Wisconsin Athletics announced that Metallica will perform at Camp Randall Stadium on June 12, 2027.

Madison, United StatesCollege Sports

Image for Patou and Sita Abellán collaboration

Patou × Sita Abellán

Le Petit Patou collaborates with Sita Abellán on a limited-edition bag

Patou collaborated with designer and stylist Sita Abellán on two limited-edition versions of the Le Petit Patou bag. The design uses recycled organic cotton, upcycled metallic leather and Sita Abellán’s signature snake motif.

Ubrique, SpainFashion

MCI × European Society for Clinical Nutrition and Metabolism (ESPEN)

MCI and ESPEN — congress delegate growth

MCI lists conference-related work helping ESPEN reach more delegates at its congress.

Advertising & Marketing

Ray-Ban × Meta

Ray-Ban Meta smart-eyewear collaboration

Ray-Ban and Meta maintain a co-branded smart-eyewear product line, currently represented on Ray-Ban’s official site by Ray-Ban Meta generations and Meta AI features.

Fashion · Eyewear & Sunglasses

Image for Wisconsin Badgers and Metallica and Live Nation collaboration

Wisconsin Badgers × Metallica × Live Nation

Wisconsin Badgers host Metallica's M72 World Tour at Camp Randall Stadium

Camp Randall Stadium will host Metallica on June 12, 2027, as part of the band's M72 World Tour. The official Badgers announcement identifies the tour as Live Nation-promoted and provides ticketing and presale details.

Madison, United StatesCollege Sports

Influencer × Meta

Influencer — Official Global Marketing Partnership with Meta

Influencer states that it is an Official Global Marketing Partner of Meta, forming an ongoing commercial relationship between the influencer-marketing agency and the technology company.

Advertising & Marketing

Image for MCI and European Society for Clinical Nutrition and Metabolism (ESPEN) collaboration

MCI × European Society for Clinical Nutrition and Metabolism (ESPEN)

MCI and ESPEN: conference audience growth

MCI helped ESPEN increase delegate reach for its conference.

Advertising & Marketing

Tokyo Marathon × Tokyo Metro Co., Ltd. × STARTS CORPORATION INC. × Mastercard × Ouji Seiyaku Co., Ltd. × ASICS Japan Corp. × Otsuka Pharmaceutical Co., Ltd. × KINTETSU INTERNATIONAL × SEIKO GROUP CORPORATION × The Dai-ichi Life Insurance Company, Limited × McDonald's Company (Japan), Ltd. × realbuzz × Mizuho Bank, Ltd. × Kokumin Kyosai co-op × Hisamitsu Pharmaceutical Co., Inc. × Kao Corporation × Earth Corporation × Porsche Japan K.K. × VENEX Co., Ltd. × NIHON KOHDEN CORPORATION × Fanplus, Inc. × Shimizu Octo, Inc. × SAGAWA EXPRESS CO., LTD. × TANAKA PRECIOUS METAL GROUP Co., Ltd. × Hibino Corporation × Photocreate, Inc. × ASUENE Inc. × NetWell System Corporation

Tokyo Marathon 2027 presenting and official partner programme

Tokyo Marathon 2027’s official race information names Tokyo Metro as presenting partner and lists a broad official partner programme spanning apparel, sports equipment, payments, hospitality, health, media and technology.

Tokyo, JapanMajor Events

Influencer × TikTok × Meta × Snap × YouTube

Influencer maintains official global marketing partnerships with TikTok, Meta, Snap and YouTube

Influencer describes official global marketing partnerships with TikTok, Meta, Snap and YouTube, alongside data integrations supporting campaign reporting.

Advertising & Marketing

BRAND COLLABORATIONS

Explore the collaborations.

Preparing the latest collaboration stories…

01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

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