THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
OMY’s official partnership page presents collaborations with named fashion, beauty, food, retail and lifestyle brands to create exclusive collections and bespoke products.
McDonald’s Japan launched the Golden Campaign with Ayumi Hamasaki, combining loyalty-program experiences, a one-night special live event, limited collaboration merchandise and in-store messaging.
Jazwares and McDonald’s brought Squishmallows plush characters back to Happy Meals in more than 65 countries, with an associated digital game.
Tokyo Marathon 2027’s official race information names Tokyo Metro as presenting partner and lists a broad official partner programme spanning apparel, sports equipment, payments, hospitality, health, media and technology.
McDonald's provides a fan offer whenever the Guardians steal a base during the season.