THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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Event Cinemas operator EVT and IMAX expanded their partnership to add four new IMAX With Laser locations in Australia, with three planned before the end of 2026 and one additional location in 2027.
Thredbo announced the 2027 Cannonball MTB Festival, presented by Boost Mobile, with six partner-backed competitions and a closing party by Mountain Collective Beer Co.
Tim Hortons and Ryan Reynolds launched a multi-campaign partnership featuring the Ryan’s Scrambled Eggs breakfast box and a television commercial created in collaboration with Maximum Effort.
Movado’s official Artist Series page records multiple co-created watch collections and designs with named artists, photographers and designers, including Kenny Scharf, Carmen Herrera, Alexi Lubomirski and Yves Béhar’s fuseproject.
MAX&Co. announced a new 2026 collaboration series with Sami Miró Vintage, including the Autumn/Winter 2026 collection titled The Date Edit and the Spring/Summer 2026 collection Becoming Undone.
Mugsy created a Coolmax jeans collection in collaboration with Pardon My Take, the sports podcast associated with Barstool Sports.
Freaks of Nature announced the Freak Team, a global ambassador program bringing named athletes and cultural figures into ongoing brand content, events and product-development activity.
For Milan Design Week 2025, Vhernier presented its Mon Jeu Maxi collection through an installation featuring hand-carved art furniture by sculptor Mauro Mori.
Villanova Athletics and Friends of Nova maintain an official NIL partnership supporting all Villanova student-athletes through NIL marketing services, consulting, events, exclusive experiences, merchandise, perks and engagements.
For the 2025–2027 tenth edition of the Max Mara Art Prize for Women, Max Mara and Collezione Maramotti partner with Jakarta’s Museum MACAN, with Cecilia Alemani curating the edition.
For the Resort 2026 presentation, Max Mara and E. Marinella revealed archival prints from 1951, applied to four Whitney Bag styles and five silk scarves.
Max Mara, in collaboration with Collezione Maramotti, presents ‘Microclima’, a permanent site-specific work by French artist Eva Jospin for the terrace of its Milan flagship. The installation also includes an essence developed by Jospin with perfumer Julien Rasquinet of IFF.
Perrier-Jouët returned to Maxim's for a Belle Époque-themed activation featuring a co-created chef dish, immersive décor and an exclusive cuvée marked Maxim's.
Ferragamo presented a dress created exclusively for Vogue World: Milano 2026, reinterpreting a defining silhouette from Maximilian Davis’s first Ferragamo show.
Weekend Max Mara offers a capsule collection created in collaboration with stylist and fashion editor Robert Rabensteiner.
The Manner’s minibar hospitality experience includes custom glassware made by MAX ID NY.
Discord's official success-story page documents partner activations including Focus Features' entertainment campaign, PlaySide Studios' Quest-driven game sales, Bethesda's DOOM campaign, Paramount's Mission: Impossible puzzle Quest, Mountain Dew's World of Warcraft activation and other named collaborations.
Novartis and The Max Foundation have worked together for 25 years to help people living with cancer in low- and middle-income countries access care.
For Resort 2026, Max Mara collaborated with Neapolitan tie-maker E. Marinella to reveal archival prints from 1951 across four Whitney Bag styles and five silk scarves.
ODEON Cinemas Group operates premium large-format screens in partnership with IMAX and Dolby Cinema.
Pottery Barn currently lists Brandon Maxwell as a collaboration partner.
Max teamed up with Discord to launch a Video Quest for Dune: Prophecy.
ODEON operates premium large-format cinema experiences in partnership with IMAX.
Event Cinemas Miranda will open a new IMAX with Laser cinema in December 2026 as part of an extended partnership with IMAX.