THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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The trade publication states that Klein and Mattel have maintained a successful partnership for more than 20 years, producing playsets and role-play items featuring Mattel brands including Barbie, Hot Wheels, Uno, Skip-Bo and Phase 10.
Mattel's American Girl and Disney Consumer Products are named as parties to a renewed multi-year licensing agreement covering Disney Princess and Disney Frozen franchises.
American Girl and country music superstar Megan Moroney are named as collaborators on an all-new collection.
Mattel names Angel Reese and Reebok in a Barbie doll and matching footwear collaboration.
The partner product page states that Angels 4 Austin partnered with Angel Dear to donate Lovies to NICU babies and their families at UCLA Mattel Children’s Hospital, Cedars-Sinai, and Children’s Hospital Los Angeles.
Bestway offers a Fisher-Price-branded Bouncetastic Bouncer under a license from Mattel, creating a named licensing relationship between Bestway and Fisher-Price/Mattel.
FUNBOY and Barbie co-created a Malibu Barbie pool-float collection, a verified collaboration between an inflatable leisure brand and the Barbie brand.
Kyte Baby announced a collaboration with Mattel, Inc. for a Barbie-branded collection featuring two prints in Kyte Baby's bamboo apparel.
FHI Heat describes the launch of its first Barbie x UNbrush collection as a partnership with Mattel, including Barbie x UNbrush Duo Sets and a related celebration event.
7-Eleven collaborated with Mattel on an exclusive Hot Wheels collection featuring a Toyota Supra die-cast vehicle and limited-edition custom fingerboards.
The Barbie brand and The Royal Ballet launched a partnership spanning video content, fashion, a limited-edition retail collection and a four-day Barbie | Royal Ballet pop-up experience at the Royal Opera House.
The official PLAYMOBIL US storefront currently promotes a PLAYMOBIL x Barbie product collaboration, bringing the Barbie property into PLAYMOBIL’s product range.
MoMA and UNO collaborated on a collectible card game featuring six artworks from MoMA’s collection. The product is manufactured and distributed by Mattel under license.
Mattel Creations × MoMA: Art Meets Play