FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Inditex’s official 2024 annual report identifies an alliance between Massimo Dutti and performance artist Marina Abramović during Miami Art Week 2024 to mark the brand’s arrival in the United States.
Massimo Dutti collaborated with AD España during ARCOmadrid, presenting artists Lara Fluxà, Lucía Bayón and Kiko Pérez, with curatorial involvement from Carbajo Hermanos.
Graphic artist Clym Evernden designed personalised gift boxes exclusively for Massimo Dutti, which were used in the windows of several flagship stores.
RF Studio created a material- and nature-focused spatial art experience with Massimo Dutti for the brand’s ArtInProgress project at Salone del Mobile Milano 2026.
Massimo Dutti collaborated with Marina Abramović for Miami Art Week in December 2024. This source describes the 2024 edition, not a new 2026 event.
TURN THE BUZZ INTO A PLAN