THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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The partners spent more than two years testing automated vehicle movements at the Port of Emden using 5G, edge computing and Unikie’s marshalling solution.
Hotel Amigo and Belgian pastry chef Ducobu created a special afternoon treat featuring mini desserts, pralines, macarons, cuberdons and marshmallows.
Marshall announced a limited-edition collection celebrating 60 years since Jimi Hendrix first used a Marshall amplifier, spanning speakers, an amplifier and a Fuzz Face pedal.
The Hyundai Seoul is hosting Miu Miu’s VINYL CLUB pop-up, which includes exclusive items and a Marshall x Miu Miu leather-case earphone product.
Mars Global’s newsroom lists M&M’S’s first collaboration with footwear brand Crocs and identifies the resulting limited-edition collection.
Mars and Disney launched a global M&M'S and Marvel collaboration featuring immersive experiences, content and consumer engagement across more than 65 markets.
La Mer identifies itself as an official partner of the Lower Saxony Wadden Sea National Park and says the two organizations cooperate to preserve and expand salt-marsh beds.
The Tour de France and Tour de France Femmes avec Zwift announced an agreement with Mars Wrigley for M&M'S to become an official supplier for the next three years.
The official event announcement states that M&M'S, through Mars Wrigley, became an official supplier to both the men's Tour de France and Tour de France Femmes avec Zwift for three years.
Formula 1 and Marsh are collaborating on The Risk Perspective, a content series covering nine iconic circuits.
Mars Petcare supports research with the Human Animal Bond Research Institute and NIH into how pets may help address social isolation and loneliness.
Mars Petcare supports a study by VCU's Center for Human-Animal Interaction and Dogs on Call examining whether therapy dogs can ease loneliness among aging adults recovering in hospitals.
Mars Petcare and animal-welfare experts and organizations developed an international study intended to drive targeted action on pet homelessness.
Mars says the Shubh Mint program involves long-term collaboration with farming communities, supporting livelihoods, climate-smart agriculture and resilient mint supply chains.
Audemars Piguet Contemporary and Hayward Gallery co-commissioned artist Renée Levi to create a large-scale work activating the Hayward Gallery façade.
Marsh and Formula 1 collaborate on The Risk Perspective content series featured on F1.com and the F1 app.
Audemars Piguet presents a limited-edition Royal Oak selfwinding chronograph designed in collaboration with Serena Williams.
Audemars Piguet lists a Royal Oak Concept Flying Tourbillon created with designers Yoon and Verbal.
CMA CGM and Olympique de Marseille extended their principal partnership for two additional seasons, including shirt visibility, stadium and digital presence, and joint youth and community initiatives.
Mars Petcare’s official brand page identifies Leap Venture Studio & Academy as a partnership with Michelson Found Animals supporting early-stage pet startups through funding, mentoring and industry networks.
RBC and MaRS Discovery District continued a multi-year collaboration focused on climate mitigation and nature-based solutions through community investment and innovation activity.
Mars Petcare and WWF have worked together for more than 15 years on sustainable seafood sourcing, science, accountability and ocean-health initiatives supporting Mars pet-food brands.
The inaugural Art Basel Qatar edition included Visit Qatar as Lead Partner, Qatar Airways as Premium Partner, Audemars Piguet and BMW as Associate Partners, and GWC as Logistics Partner in collaboration with QC+.
Audemars Piguet Contemporary and the Hayward Gallery co-commissioned artist Renée Levi to create a large-scale work activating the gallery façade.