THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
ASICS and the Paris Marathon announced a collaboration with Nightline to support young people’s mental health during the 2026 and 2027 editions.
ASICS becomes title partner from 2027, creating the ASICS Marathon de Paris identity for the race’s 50th edition. Schneider Electric separately announced a four-edition official sustainability partnership covering 2027–2030.
The official event page presents the ASICS Marathon de Paris 2027 as an event organized by Cadence Running United and includes a “Partenaire titre” designation, supporting the ongoing title-partner relationship between ASICS Marathon de Paris and the organizer.