
Manchester United releases United x SPZL
Manchester United lists a new United x SPZL release, indicating a co-created product with named outside party SPZL.
THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.

Manchester United lists a new United x SPZL release, indicating a co-created product with named outside party SPZL.

Manchester United announced a new United x SPZL collection, documenting a co-created product collaboration with SPZL.

Manchester United lists a new United x SPZL release, indicating a co-created product collaboration with SPZL.

adidas will remain the title and official sportswear partner of the adidas Manchester Marathon, supporting official merchandise, training resources, community engagement and event-week activities.
HIGH5 became the adidas Manchester Marathon’s official sports nutrition partner for three years, with its products featured at the event for participants.

The official Manchester United Store currently offers co-branded Manchester United x adidas EQT products and Manchester United x adidas Stone Roses styles.
The 2027 adidas Manchester Marathon continues its official charity-partner program, with Mind and other named charities offering places and fundraising opportunities.

Manchester City's official partner roster identifies Etihad Airways as a current Global Partner.

Manchester City's official partner roster identifies PUMA as a current Global Partner.

Manchester United and adidas are offering a current EQT co-branded apparel collection, including track tops, sweatshirts, jerseys and accessories.

Mind is an official charity partner for the 2027 adidas Manchester Marathon.

Manchester United promoted a fan-zone experience in collaboration with Malaysia Airlines.

Oasis will stage an 11-show residency at Manchester City’s Etihad Stadium.

Manchester United announced SumUp as the club's official sleeve partner.

BYD became Manchester City’s Official Automotive Partner, supplying vehicles and supporting charging and energy-storage infrastructure at City Football Academy. The deal includes training-kit branding, stadium visibility and community initiatives.
Publicis Sapient became Manchester City’s Official Digital Business Transformation Partner, supporting the club’s digital ecosystem and appearing across stadium and social-media assets.

Manchester United × adidas: 2026/27 Away Kit

Manchester United × adidas: 2026/27 Third Kit
Selfridges × Prada Beauty × YSL Beauty × The Ordinary

Estée Lauder takes high-performance skincare into Manchester United’s global fan culture.