FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
YSL Beauty partnered with Re:wild to invest directly in biodiversity projects supporting the goal of protecting and restoring nearly 250,000 acres by 2030. The report says the collaboration had supported projects in the Bahamas, Canada, Colombia, Haiti, Indonesia, and Madagascar by 2024.
Garrya Bianti Yogyakarta was reported as collaborating with the animal-husbandry faculty at Universitas Gadjah Mada on a strategic cage-free farm initiative, while supporting women in the KWT Tangguh community to become independent farmers.
NISHANE announced that it entered a strategic partnership with Dutch-based Mada and Atlas Growth Equity Fund to support international expansion and global market development.
Wear That and Basma Hamze created a named Ramadan fashion collection.
Emirates partnered with Madagascar’s tourism ministry to promote the island in key markets through advertising, tour operators, travel agencies, tailored packages and familiarisation trips.
Sanrio’s sponsorship program supports named athletes across multiple sports, including Miu Hirano, Miwa Harimoto, Momoka Muraoka, Mao Shimada and Yui Kawamoto.
YSL Beauty partnered with Re:wild on Rewild Our Earth, a biodiversity initiative intended to protect and restore 100,000 hectares by 2030. The program supports conservation and ecosystem-restoration projects in multiple regions, including Haiti, Indonesia, Madagascar, Canada, the Bahamas and Colombia.
Abbott’s FreeStyle Libre users can access Omada Health’s digital coaching platform, including expert chats, educational lessons and tailored action plans. The collaboration links Abbott’s glucose-monitoring technology with Omada’s wellness-support services.
A new interactive Jumanji dark-ride experience using Triotech’s XD Dark Ride platform is scheduled for Madame Tussauds locations in New York, Hollywood, Las Vegas and Sydney. The experience combines Sony Pictures Entertainment’s Jumanji IP with Triotech technology and Merlin’s Madame Tussauds attractions.
CHANEL Nexus Hall’s 22nd Pygmalion Days presents selected musicians in a recurring concert programme. The September and December performances remain forthcoming as of September 5, 2026.
Veuve Clicquot opens the Manoir de Verzy vineyard for a journey through Champagne terroir and Madame Clicquot's legacy.
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