THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
FII Institute and Riyadh Municipality announced a partnership for FII10. Riyadh Municipality will serve as City Partner, support organizational efforts and provide an integrated urban experience for conference visitors.
China Eastern and the City of Buenos Aires signed a cooperation memorandum under which China Eastern passengers arriving in Buenos Aires can use a valid boarding pass for free admission to 11 participating municipal museums for one year.
Ocean Park Corporation renewed its partnership with Macao’s Municipal Affairs Bureau to advance giant-panda conservation, technical exchange, animal care, research and public education across the Greater Bay Area.
Cortina Fashion Weekend is organized by Cortina For Us in collaboration with the Municipality of Cortina d’Ampezzo and is scheduled for December 4–8, 2026.
Dallas Flash joined forces with MUNICIPAL for the 2027 season. MUNICIPAL will provide team uniforms, performance and travel apparel, footwear and branded fan merchandise.
RCS Sport and Pavia's municipal, chamber-of-commerce and provincial authorities agreed for Pavia to host the 2025 race start.
Málaga CF renewed the Ayuntamiento de Málaga and Promálaga sponsorship for the 2026/27 season. The club also announced an expanded Unicaja strategic partnership through 2030 and a Cervezas San Miguel sponsorship through 2026.
Xiamen Airlines signed a strategic agreement with the Putian Municipal Government.
Colliers Engineering & Design and vialytics announced a strategic alliance to help municipal and public-sector clients assess roadway conditions, prioritize maintenance, and plan infrastructure investments using vialytics’ AI-powered road and asset management platform.
Valencia Marathon Trinidad Alfonso Zurich and Valencia City Council are carrying out a nearly €700,000 sports-facility renewal through the marathon’s Comparte Maratón Valencia project. The marathon is funding the synthetic track replacement and a permanent photo-finish system, while the City Council upgrades the wider municipal complex.
FAW’s official Q1 report describes strategic cooperation with multiple named partners across new-energy vehicles, logistics, intelligent driving, procurement, marketing and joint-venture model planning. The report specifically identifies cooperation with China Logistics, China Baowu, China Telecom, Chinalco Group, Liaoyuan Municipal People’s Government, Leapmotor, CATL, Gaolaozhuang New Energy Technology, HuashengHaoche, Horizon Robotics and Volkswagen Group.
Universal Studios Japan partnered with Sumitomo Mitsui Card on a charitable touch-payment campaign. For each eligible touch payment made at participating park restaurants and shops, Sumitomo Mitsui Card donates 10 yen to support children graduating from child-care institutions in Osaka Prefecture and nearby municipalities.
The “Els Nostres Ídols: Claramunt” exhibition is presented in Puçol by Fundació VCF with Diputació de València and the municipality/location partner, and remains open through 2 October 2026.
For each qualifying contactless payment made with a Sumitomo Mitsui Card in participating Universal Studios Japan restaurants and shops, Sumitomo Mitsui Card donates 10 yen to support children graduating from child-care institutions in Osaka-area municipalities.
The official SS 2027 partner and calendar pages identify Milano Fashion Week’s official partner structure and edition-specific collaborative programming, including support from public institutions and named partner activations and hospitality events.
Cortina in Wellness is an ongoing wellness and healthy-lifestyle initiative supported by Technogym as Official Training Partner, with the Cortina Hospital as Official Medical Partner and additional local institutional partners, continuing toward the Cortina 2026 Olympics.
Volvo CE hosted Move to Zero 2026 at its global headquarters, bringing together representatives from across the construction value chain to work on scaling zero-emission construction. The event included contractors, customers, energy companies, municipalities, policymakers and partners, with examples from infrastructure projects in Copenhagen and London.
Chery Group, Wuhu Municipal People’s Government and the Automobile Club de l’Ouest, organizer of the 24 Hours of Le Mans, signed a strategic cooperation agreement focused on motorsport, automotive culture and industrial development.
Aldar and Abu Dhabi’s Department of Municipalities and Transport formed a public-private partnership to deliver integrated communities across more than 20 million square metres in five strategic locations.
Aldar and the Department of Municipalities and Transport announced a public-private partnership to deliver integrated communities across five strategic locations spanning more than 20 million square metres.
A municipal fashion platform connects African designers with audiences, buyers, media and industry development.
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