FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
KKR and Major League Soccer established Hometown Soccer Holdings to support the growth of MLS NEXT Pro, new club brands, stadium development and fan experiences.
Nashville SC announced a multi-year partnership with SeatGeek beginning in 2027. SeatGeek will power ticketing at GEODIS Park and for Nashville SC’s MLS NEXT Pro affiliate, while also serving as an intelligence partner supporting the club’s live-entertainment operations and fan experience.
New York City FC and Hometown Soccer Holdings are collaborating to bring MLS NEXT Pro to Middlesex County.
MLS’s official directory identifies its current partner relationships across corporate, MLS NEXT Pro, League Cup, broadcast, photography and community categories. The roster is evidence of multiple distinct MLS collaborations; individual deal terms are not provided on the supplied page.
TURN THE BUZZ INTO A PLAN