FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
LEO LIN and Capella Sydney announced a Lunar New Year partnership featuring a custom afternoon tea, traditional tea ceremony and roaming runway for the LNY capsule collection.
The official event flyer presents a 2026 Lunar New Year Celebration with cultural performances, community honors and refreshments, supported by named community, healthcare and cultural partners.
Din Tai Fung collaborated with James Jean on Year of the Snake artwork used for limited-edition gifts and lucky red envelopes distributed during its Lunar New Year 2025 celebration.
New York State OGS announced a Lunar New Year celebration at Empire State Plaza, sponsored by M&T Bank and featuring community organizations, vendors and cultural performances.
Hennessy announced 2027 Lunar New Year limited editions created in collaboration with artist, designer and creative innovator William Shen. The release includes distinct designs for Hennessy V.S.O.P, Hennessy X.O and Hennessy Paradis.
Johnnie Walker partnered with Asian-American artist James Jean on a Johnnie Walker Blue Label Lunar New Year limited-edition design for the Year of the Dragon.
TURN THE BUZZ INTO A PLAN