CHINWAGYThe world's live brand collaboration wire
Join freeCreatorsIndustryContact
For you +
ReadersCreatorsBrands & IndustryContact Chinwagy

FIRST WORD · MORE DETAILS TO FOLLOW

The Chinwagy
Buzz.

The global early-warning system for collaborations. See what has been announced, what Chinwagy knows now and where the story will go next.
Join the Buzz →See what is breaking ↓
LIVE COLLABORATION INTELLIGENCE15,939current stories

Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.

THE BUZZ NEVER STOPS

Make the Buzz yours.

Join free and let Chinwagy bring the collaboration stories that matter to you directly to your inbox. Choose brands, categories and cities after you join.
Join free. Alerts start automatically.
01The Buzz

This is happening.

02The Calendar

When it happens.

03The Globe

Where it lives.

04The Swag Bag

What it leaves behind.

05Major Events

The wider world around it.

THE LIVE COLLABORATION WIRE

7 current stories ready to explore.

Official and authoritative intelligence · updated throughout the day
01
Buzz · Official collaboration · Sep 29, 2026BIG Digital × Diageo × Total Wine & More × Spec's × FoodMaxx × Lucky × Safeway × Kroger × BevMax × Save Mart × Albertsons × Hy-Vee × Fry's × Ralphs × Twin Liquor

BIG Digital deploys Smart Digital Merchandisers for Diageo’s FIFA World Cup 2026 sponsorship

BIG Digital deployed Smart Digital Merchandisers across 13 U.S. retail banners to extend Diageo’s FIFA World Cup 2026 sponsorship into stores, featuring brands including Casamigos and Buchanan’s.

Global, United StatesFood & Drink · Department Stores & Retail
02
Buzz · Official collaboration · Sep 28, 2026Addison Rae × Lucky Brand × Authentic Brands Group

Addison Rae and Lucky Brand continue their co-designed denim collaboration

Addison Rae and Lucky Brand returned with a second co-designed product, the Addison Ultra Low Short, launched for Lucky Brand’s Spring 2026 festival collection. The announcement describes the relationship as an ongoing partnership following their debut collaboration.

Global, United StatesFashion · Celebrities
03
Buzz · Reported collaboration · Sep 26, 2026Margot Robbie × Warner Bros. × LuckyChap Entertainment

LuckyChap and Warner Bros. first-look feature-film partnership

Margot Robbie’s production company LuckyChap signed a multi-year first-look feature-film deal with Warner Bros. to collaborate on future projects.

Global, United StatesCelebrities · Art, Culture & Entertainment
04
Buzz · Official collaboration · Sep 25, 2026Casinos Austria × Seefestspiele Mörbisch

Casinos Austria Becomes a Partner of the Seefestspiele Mörbisch

Casinos Austria announced a 2026 partnership and cultural sponsorship of the Seefestspiele Mörbisch. The activation includes lucky-number audience benefits connected to the production “Ein Käfig voller Narren,” including invitations to visit a casino, programme invitations and complimentary interval drinks.

Global, AustriaCasinos & Integrated Resorts · Art, Culture & Entertainment
05
Buzz · Coming soon · Sep 17, 2026Lotteria × Rilakkuma × San-X

Lotteria × Rilakkuma 2026 Plush Toy Lucky Bag

Lotteria and Rilakkuma are co-creating a limited quantity 2026 lucky bag containing original Rilakkuma merchandise and Lotteria meal coupons.

Global, JapanRestaurants · Toy & Consumer Goods

TURN THE BUZZ INTO A PLAN

Know first.
Then know where to go.