FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Lucknow Super Giants announced JK Super Cement, from the JK Cement group, as principal sponsor for the IPL 2026 season. ([lucknowsupergiants.in](https://www.lucknowsupergiants.in/news/lucknow-super-giants-jk-super-cement-partnership-principal-sponsor-ipl-2026?utm_source=openai))
KEI Industries became Lucknow Super Giants’ exclusive principal partner for IPL Season 19, with jersey branding, team imagery rights and fan-engagement activities. ([lucknowsupergiants.in](https://www.lucknowsupergiants.in/news/lucknow-super-giants-kei-industries-ltd-partnership-principal-sponsor-ipl-2026?utm_source=openai))
Brand Concepts Limited, the Indian licensee for Tommy Hilfiger Travel Gear, announced an association with Lucknow Super Giants as Official Travel Accessories Partner and said it would equip the squad with backpacks and luggage. ([lucknowsupergiants.in](https://www.lucknowsupergiants.in/news/lucknow-super-giants-tommy-hilfiger-travel-gear-official-travel-partner-ipl-2026?utm_source=openai))
TURN THE BUZZ INTO A PLAN