FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Krispy Kreme partnered with Warner Bros. Global Consumer Products on a Looney Tunes Halloween collection, including four character doughnuts and a limited-time Looney Tunes Lab Dozen available at participating U.S. shops.
Lowe's named A. O. Smith its Sustainability Partner of the Year for work on energy efficiency, water stewardship and emissions reduction.
Lowe's recognized GreatStar as its 2026 Vendor Partner of the Year for tool and storage innovation and growth.
Lowe's recognized Sherwin-Williams as its 2026 Vendor Partner of the Year for field support, customer engagement, product innovation and training.
Lowe's recognized Trex as its 2026 Vendor Partner of the Year and highlighted their exclusive product innovation and Deck Days promotion.
Technivorm’s official history says Douwe Egberts partnered with founder Gerard Smit to create a home brewing system, followed by continued collaboration with Douwe Egberts and experts at the Norwegian Coffee Association to refine the brewer.
Naturino’s official Fall/Winter 2026–27 collection page identifies the “Flower Mountain for Naturino” line and states that it was created in collaboration with Japanese designers. The capsule includes children’s footwear and clothing.
The Columbus Blue Jackets are collaborating with Peanuts Worldwide LLC on a Hockey Halloween: A Peanuts Spooktacular experience at Nationwide Arena, including Snoopy's appearance, themed activities, a costume contest, a CBJ X Peanuts pillowcase, and a ticket package with a Snoopy bobblehead.
Hublot announced a collaboration with contemporary artist Jeff Koons, followed by the simultaneous launch of the Classic Fusion Balloon Dog and MP-14 Origin watches.
VIETRI partnered with Spoonflower to commission interior designers to create original room concepts inspired by VIETRI collections. The page specifically features Nichole Blough’s installation combining Spoonflower wall coverings with VIETRI tabletop and décor.
Sunflower was brought to Florence as a special project at Pitti Uomo through a partnership involving Copenhagen Fashion Week and Pitti Immagine.
sandralexandra announced that its Glass Murano Flowers were installed inside The Dreamery, an ice cream and wine parlour by the founders of Goodbye Horses.
Lladró and LOEWE Perfumes created a collection of LOEWE fragrances with limited-edition handmade porcelain flower caps. ([lladro.com](https://www.lladro.com/en_eu/collaboration-loewe?utm_source=openai))
Clé de Peau Beauté joined forces with artist Cj Hendry for Flower Market, an exclusive activation inspired by The Serum. Hendry created plush flowers for display, and guests could build bouquets incorporating her art.
Tommy Bahama partnered with Lowe, a hospitality real-estate investor, operator and developer, to create and present the Tommy Bahama Miramonte Resort & Spa.
LILIS places its Korean Body Resurfacing treatment in named spas and esthetician practices, including Wildflower Farms, Hotel Chelsea, Pocketbook, Dangene and independent skincare studios.
A project page describing Jay Strongwater's first collaborations with The Rolling Stones, Elton John and The Beatles, followed by Candy Rock Boxes made with Tootsie Roll, Peeps, Hershey’s and PEZ.
Harry & David and Rifle Paper Co. created a limited-edition holiday collection pairing Harry & David gourmet food gifts with Rifle Paper Co. artwork. ([1800flowersinc.com](https://www.1800flowersinc.com/news-and-media/newsroom/news-briefs/2026/2026-13-10?utm_source=openai))
Universal Studios Singapore announced a first-time collaboration with Blumhouse for Halloween Horror Nights 13, featuring horror properties including M3GAN and The Purge in haunted attractions.
Jacob’s Creek offers a vineyard trail ride and winery experience led by Hallmark Farm, whose home is identified as that of Olympic medallist Megan Jones, followed by a Jacob’s Creek tasting.
Dior provided cash sponsorship for the Hong Kong Ballet Guild’s Tricolor premiere gala, followed by a gala supper at the InterContinental Hotel.
Fanta partnered with Universal Pictures and Blumhouse on a global Halloween campaign featuring horror icons on collectible packaging, a limited-edition berry flavor, cinema and retail experiences, and QR-linked digital content.
Spotify and national charity Youth Music expanded the Open Doors Fund to support 23 additional youth spaces, followed by an Open Doors Day activation at Spotify's London office.
Dom Pérignon invited contemporary artist Takashi Murakami to design two limited editions: Dom Pérignon Vintage 2015 and Dom Pérignon Rosé Vintage 2010. The collaboration uses Murakami’s signature smiling flowers across the bottles and coffrets.
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