THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Emirates committed AU$50 million with Marriott International to transform the property into Emirates Wolgan Valley, a Ritz-Carlton Lodge, anticipated to open in early 2027.
Popeyes became The Surf Lodge’s exclusive Chicken Tender partner for the 2026 summer season. The collaboration included Chicken Tender Towers, a Surf Lodge-exclusive dipping-sauce flight, signature menu drops, co-branded merchandise, and a season-long residency connected to the venue’s Summer Concert Series. The 2026 summer activation is past as of 2026-10-17.
Lodge Cast Iron says it partnered with Tennessee icon Dolly Parton from 2024 to 2025 to create a limited-edition cast iron collection.
Tu Tu' Tun Lodge launched a spa experience in partnership with True Botanicals, using True Botanicals products exclusively in its treatments.
Eberjey and Casa Del Sol Tequila launched a collaboration accompanied by a Miami sip-and-paint event and a sunset dinner at Surf Lodge in the Hamptons.
Torn by Ronny Kobo created a capsule collection for The Surf Lodge, including palm-tree print crop-tops and dresses worn by the hotel team, and hosted a sunset cocktail party at the property.
Auberge Collection announced an intimate Maren Morris performance at The Lodge at Blue Sky as part of its ongoing Auberge Concert Series, with VIP stay packages and a concert-weekend experience.
Popeyes became The Surf Lodge’s exclusive chicken-tender partner for the 2026 summer season, with a season-long residency, signature menu drops, co-branded merchandise and a marquee venue takeover.
Nutrien describes ongoing partnerships supporting school meals, food banks, grocery assistance, an indoor school farm, backpacks and community food access across multiple regions.
An excerpt displayed in Verbier’s Instagram feed describes an exclusive mountain-bike retreat at The Lodge Verbier led by Swiss world champions Kathrin Stirnemann and Joris Ryf. Thömus bicycles, including e-bikes, are supplied for guests who do not bring their own.
Auberge Collection’s 2026 calendar features named culinary residencies, chef collaborations, retail pop-ups and cultural activations across its properties, including The Modern at The Lodge at Blue Sky, Crown Shy at White Barn Inn, and J.Crew at Goldener Hirsch.
Bishop’s Lodge will again host the Bluebird Café Songwriter Series, bringing the Nashville venue’s songwriter format to an Auberge property.
Lodge at Torrey Pines is listed among Sesame Place San Diego’s preferred hotel partners.
Craggy Range is participating in the experience program for the Great Wine Capitals International Annual Conference in Hawke’s Bay, offering its cellar door, restaurant and lodge as settings for visiting delegates.
&Beyond launched Suyian Lodge on Suyian Conservancy through a public-facing conservation and tourism partnership involving Space for Giants and the Suyian Conservancy Trust. Space for Giants oversees the conservancy’s conservation plan, while &Beyond holds the tourism rights and positions the lodge as a financing engine for conservation and community benefits.
Singita’s Tanzanian lodge-design programme includes ongoing creative partnerships with local makers, including Sidai Designs and artist-welder Safina Kimbokota. Their work contributes bespoke pieces and design elements to Singita properties and guest spaces.
Micato features Tawi Lodge’s joint conservancy model, in which the community, African Wildlife Foundation and Tawi Lodge collaborate to protect the Kilimanjaro Heartland and support elephant conservation.
Popeyes partnered with The Surf Lodge as exclusive chicken-tender partner for the venue’s Summer 2026 season. The activation includes Chicken Tender Towers, a Surf Lodge-exclusive dipping-sauce flight, co-branded merchandise and a marquee weekend takeover tied to the venue’s concert programming.
Globe-Trotter created a bespoke Sundowner Trunk for Kitirua Plains Lodge, an A&K Sanctuary property.
The Lodge at Blue Sky × Barbour Tavern Breakfast Ride
Globe-Trotter × Abercrombie & Kent: Sundowner Trunk
Turquoise Mountain artisans and Guy Oliver bring global heritage craft into two Connaught lodges.
American Airlines × Pecan Lodge
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