THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Spirit of Shankly donated an exact replica of its bronze Jürgen Klopp statue to Liverpool FC for permanent display in the LFC Museum at Anfield.
Liverpool FC and adidas launched a co-branded SPZL F.C. apparel and footwear collection, supported by a campaign shot at Anfield.
Liverpool FC opened a Forever Reds Lounge at Anfield as a matchday hospitality space and non-matchday community hub delivered with Forever Reds, LFC Foundation and Red Neighbours.
Liverpool Los Angeles collaborated with Mercado Global on handcrafted belts and statement shoes, with part of Liverpool’s share of revenue donated to Mercado Global’s community education program.
Everton operates its global merchandise and retail distribution through a partnership with Fanatics, which manages the official Everton Store at Hill Dickinson Stadium, Everton Two and the online store.
Turkish Airlines will become Liverpool FC's Main Club Partner from June 2027. The agreement includes front-of-shirt branding for Liverpool FC men's, women's and academy teams from the 2027/28 season.
The 2027 Grand Départ will run through Scotland, England and Wales, with UK Sport supporting the hosting programme.
Standard Chartered’s official press-release archive lists the continuation of its partnership with Liverpool FC as Global Partner from the 2027/28 season.
Standard Chartered confirmed continuation of its Liverpool Football Club relationship and will become a Global Partner from the 2027/28 season.
Turkish Airlines signed an agreement to become Liverpool FC’s Main Club Partner from June 2027, including the club’s prominent shirt-front partnership position.
Turkish Airlines will become Liverpool's main club partner from June 1, 2027, with branding on men's, women's and Academy match shirts from the 2027/28 season. Standard Chartered will transition to global partner status.
Liverpool FC × adidas: 2026/27 Third Kit and Teamgeist Collection
Liverpool FC × Tommy Hilfiger: Summer 2026 Collection