THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Hard Rock International launched its “All Teams. One Place.” campaign with Lionel Messi, including Messi Legendary Suite experiences, a Messi Legendary Burger crafted in collaboration with him, limited-time menu items, apparel and Messi retail merchandise.
adidas and Lionel Messi presented El Último Tango, a special-edition collection created to honor Messi's final appearance on football's biggest stage and their two-decade relationship.
Stanley 1913 announced the Messi Legacy Collection, described as the fourth collaboration between Stanley 1913 and the Messi brand, with availability beginning May 26, 2026.