FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
The LEC entered an initial three-year partnership with Euronics Group, including official electronics-retail and supplier status and fan activations at the 2025 Summer Finals.
The LEC announced five 2026 Roadtrips developed with Movistar KOI and Karmine Corp, with HyperX joining as official peripherals partner for all five events.
TURN THE BUZZ INTO A PLAN