THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Lawson and KDDI jointly developed disaster-support stores combining food and water supply with communications and power-resilience functions. The first store opened in February 2026.
Lawson co-developed two products using Miyazaki ingredients with KDDI-linked YORIMIRAI, ATOMica, local universities and regional businesses. They were announced for release from 27 October 2026 in Kyushu and specified parts of Yamaguchi.
Lawson announced that, in coordination with Glory Co., Ltd. and the Japan RV Association, it will expand its RV Park vehicle-overnight-stay service to 11 Lawson locations across Saga, Nagasaki and Oita prefectures from 2026-10-30. The announcement describes this as the first RV Park deployment in Kyushu and says the national total will reach 48 locations.
Racing Bulls driver Liam Lawson launched a custom LL30 GS Mini Special Edition Taylor Guitar as part of the team’s Garage Sessions music series. The same page documents an Esses Bazaar and Garage Sessions activation at Inn Cahoots during Austin race week.
CB2 and Lawson-Fenning launched a furniture and decor collection inspired by California and west-coastal indoor-outdoor living.
Naupaka Summer Wellness Series