THE BRAND COLLABORATION WIRE

The Chinwagy
Buzz.

See which brands are working together, what they created and where you can explore it.

BRAND COLLABORATIONSWhat’s
next?

Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.

FIFA Women's World Cup × Boggi Milano × DoorDash × Globant × Panini America × LEGO Group × Fanatics

FIFA Women's World Cup 2027 commercial partnerships and licensed activations

FIFA's official commercial-announcements record describes multiple named partnerships and activations extending to the FIFA Women's World Cup 2027, including Boggi Milano formalwear and licensing, DoorDash tournament support, Globant technology support, and licensed or retail collaborations involving Panini America, LEGO Group, and Fanatics.

Major Events

Image for LEGO and DAFT PUNK™ collaboration

LEGO × DAFT PUNK™

The LEGO Group and DAFT PUNK announce partnership

LEGO and DAFT PUNK announced a partnership spanning products, content and brand experiences, including development of a LEGO Ideas Daft Punk set based on the duo’s 2007 Alive tour and a joint hero film.

Billund, DenmarkToy & Consumer Goods

Image for Formula 1 and The LEGO Group and F1 ACADEMY collaboration

Formula 1 × The LEGO Group × F1 ACADEMY

LEGO Racing to join F1 ACADEMY grid in 2026 in new multi-year partnership

The LEGO Group and F1 ACADEMY entered a multi-year partnership featuring LEGO Racing on the 2026 grid, a LEGO-designed livery, a co-created LEGO Speed Champions F1 ACADEMY race-car set and podium activations.

Las Vegas, United StatesSports

Image for FIFA World Cup and LEGO Group collaboration

FIFA World Cup × LEGO Group

FIFA collaborates with LEGO Group on World Cup trophy set and activations

FIFA and the LEGO Group announced a collaboration introducing a LEGO Editions FIFA World Cup Official Trophy set, with additional co-branded products and activations planned through 2026.

New York City, United StatesMajor Events

Image for Crocs and The LEGO Group collaboration

Crocs × The LEGO Group

Crocs and The LEGO Group enter multi-year global partnership

The LEGO Group and Crocs announced a multi-year global partnership producing collaborative products, beginning with the LEGO Brick Clog and related Jibbitz charms.

Fashion

Herschel Supply Co. × The LEGO Group

Herschel x LEGO collection

Herschel Supply Co. and the LEGO Group launched a collection of backpacks, totes, duffles and other bags featuring custom LEGO prints.

Fashion

PlayStation × The LEGO Group

PlayStation collaborates with The LEGO Group on LEGO PlayStation

PlayStation and The LEGO Group created a 1,911-piece LEGO replica of the original PlayStation console and controller. The set extends PlayStation into the construction-toy and physical collectibles category.

Gaming & Interactive Entertainment

Koenigsegg × LEGO Group

LEGO Technic and Koenigsegg collaborate on the Sadair’s Spear Megacar

Koenigsegg and the LEGO Group co-created a LEGO Technic Ultimate Car Concept Series model based on the Koenigsegg Sadair’s Spear megacar.

Goodwood, United KingdomAutomotive

Image for McLaren F1 Team and The LEGO Group collaboration

McLaren F1 Team × The LEGO Group

McLaren F1 Team and LEGO co-create 1000th-race products and driver helmets

McLaren Mastercard Formula 1 Team and the LEGO Group unveiled two co-created LEGO Editions helmets and corresponding real driver helmets for McLaren’s 1000th race at the Monaco Grand Prix. The LEGO sets were stated to be available from June 3, 2026.

Monaco, MonacoSports

Merlin Entertainments × The LEGO Group

Merlin and The LEGO Group develop LEGO Galaxy experiences at LEGOLAND Florida and California

Merlin is developing space-themed LEGO experiences, including indoor rollercoasters, at LEGOLAND Florida Resort and LEGOLAND California Resort in close collaboration with The LEGO Group.

Multiple locationsTheme Parks & Attractions

Bugatti × LEGO Group

Bugatti × LEGO 2026 Models

Bugatti and LEGO launched two new buildable models spanning Technic and Speed Champions.

Automotive

BRAND COLLABORATIONS

Explore the collaborations.

Preparing the latest collaboration stories…

01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

THE BUZZ NEVER STOPS

Make the Buzz yours.

Join free and let Chinwagy bring the collaboration stories that matter to you directly to your inbox. Choose brands, categories and cities after you join.

Join free. Alerts start automatically.

TURN THE BUZZ INTO A PLAN

The Chinwagy
Buzz.

Explore the collaborations.

Start with a brand.

FIFA Women's World Cup 2027 commercial partnerships and licensed activations

The LEGO Group and DAFT PUNK announce partnership

LEGO Racing to join F1 ACADEMY grid in 2026 in new multi-year partnership

FIFA collaborates with LEGO Group on World Cup trophy set and activations

Crocs and The LEGO Group enter multi-year global partnership

Herschel x LEGO collection

PlayStation collaborates with The LEGO Group on LEGO PlayStation

LEGO Technic and Koenigsegg collaborate on the Sadair’s Spear Megacar

McLaren F1 Team and LEGO co-create 1000th-race products and driver helmets

Merlin and The LEGO Group develop LEGO Galaxy experiences at LEGOLAND Florida and California

Bugatti × LEGO 2026 Models

Explore the collaborations.

Make the Buzz yours.

Know first.
Then know where to go.

Explore the collaborations.

Start with a brand.

FIFA Women's World Cup 2027 commercial partnerships and licensed activations

The LEGO Group and DAFT PUNK announce partnership

LEGO Racing to join F1 ACADEMY grid in 2026 in new multi-year partnership

FIFA collaborates with LEGO Group on World Cup trophy set and activations

Crocs and The LEGO Group enter multi-year global partnership

Herschel x LEGO collection

PlayStation collaborates with The LEGO Group on LEGO PlayStation

LEGO Technic and Koenigsegg collaborate on the Sadair’s Spear Megacar

McLaren F1 Team and LEGO co-create 1000th-race products and driver helmets

Merlin and The LEGO Group develop LEGO Galaxy experiences at LEGOLAND Florida and California

Bugatti × LEGO 2026 Models

The ChinwagyBuzz.

Start with a brand.

Make the Buzz yours.

Know first.Then know where to go.

Start with a brand.

The Chinwagy
Buzz.

Know first.
Then know where to go.