FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
CAVA announced a summer supper series bookable through Airbnb Experiences, including three dining experiences and an event created in partnership with Flavors of the Game featuring a guest chef and soccer star.
Krispy Kreme partnered with Milk Bar and founder Christina Tosi to create a limited-time doughnut collection reimagining Milk Bar flavors in Krispy Kreme form.
Eli’s Cheesecake and artist Nick Cave created limited-edition Cheesecake Cuties with Cave-designed colors, flavors, messages, and packaging designed with Bob Faust. The collaboration responded to Cave’s MCA exhibition Forothermore, with proceeds benefiting Cave and Faust’s Facility Foundation.
MSC Cruises and Venchi are bringing a 300-square-meter Venchi chocolate boutique, café and gelateria to MSC World Asia and created an exclusive “Crunchy Waves” gelato flavor.
Marvis created an immersive public activation for Milano Design Week 2026 in partnership with creative agency LePub, including edible flavored bubbles and sensory brand experiences in Milan’s Brera Design District.
Junk Ball and Big League Chew launched co-branded Wild Pitch Collectible Balls, styled around Big League Chew flavors and characters and sold first through Dick's Sporting Goods.
Neuhaus and Maison Dandoy created a co-branded praline collection using Maison Dandoy biscuit flavors in Neuhaus chocolates.
Orangetheory Fitness and TRUBAR partnered to create and launch an exclusive limited-edition protein bar flavor alongside Orangetheory’s Season of Strength challenge.
Tao Group Hospitality partnered with independent luxury hotel The BoTree to operate the hotel’s food and beverage outlets, including LAVO Ristorante, which made its U.K. debut there.
Tarte’s official post describes a limited-edition lip collection inspired by Dunkin’ Refreshers, with Dunkin’-themed charms and collector caps.
Monster Energy and Lewis Hamilton jointly developed and released the 44 signature energy drink, including its flavor, naming and custom can design.
Pinterest and Chamberlain Coffee launched a limited-edition Sea Salt Toffee Flavored Blend. Pinterest identifies Chamberlain Coffee as founded by Emma Chamberlain and says Emma imagined the campaign and design on the platform.
Fanta partnered with Universal Pictures and Blumhouse on a global Halloween campaign featuring horror icons on collectible packaging, a limited-edition berry flavor, cinema and retail experiences, and QR-linked digital content.
Jimmy John's partnered with Hellmann's on the limited-time Meal Diamond Deal, featuring a Ham & Three Cheese Melt with Hellmann's flavors, chips and a drink. The offer was inspired by Hellmann's “Sweet Sandwich Time” Big Game advertisement.
GHOST introduced a limited-time GHOST Energy x 7UP Lemon Lime flavor created in partnership with Keurig Dr Pepper.
Williams Sonoma and Oakville Grocery created a food collection drawing on Oakville Grocery’s Napa Valley heritage and local flavor.
Tao Group Hospitality partnered with independent luxury hotel The BoTree to oversee its food and beverage outlets, including the London debut of LAVO Ristorante.
Panda Express and luxury chocolate brand Compartés teamed up on four limited-edition chocolate bars inspired by Panda Express flavors, including an in-store giveaway on December 5, 2025.
Mang Inasal partnered with the Department of Tourism on the Love the Flavors, Love the Philippines campaign at the 2025 Panagbenga Festival, including Unli-Saya events and food-focused cultural promotion.
LAVO Singapore welcomed Barcelona cocktail bar Paradiso for a one-night guest shift, with Paradiso’s team taking over the LAVO bar and serving a special cocktail menu alongside food stations.
The ONE Group and Flock Foods created Benihana-branded Teriyaki Flavored Crispy Chicken Chips, extending Benihana from restaurants into packaged snacks.
The Pirates announced a multi-year partnership making VALR Energy the club’s Official Energy Drink. The partnership included an exclusive Jolly Roger Edition flavor and VALR-branded beverage and hospitality experiences throughout PNC Park.
Woodinville Whiskey is featured in Fairmont Olympic’s Barrel & Brine dinner experience, including Woodinville Whiskey flavors, optional flights, and hosted tastings led by a Woodinville Whiskey brand ambassador on October 10 and October 24, 2026.
Four Seasons Hotel Bangkok introduced a limited-time Thai-inspired Afternoon Tea created with acclaimed Thai chef Chalee Kader of one-Michelin-star Wana Yook. The menu combines Thai flavours and culinary memories with the hotel’s afternoon-tea format.
TURN THE BUZZ INTO A PLAN