FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Micro Kickboard announced a partnership with DICK'S Sporting Goods to expand distribution of its children's scooters and kickboards.
Virgin Active partnered with Virgin Red so eligible members could use Virgin Points to purchase one-day or one-month memberships and a three-month Kickstarter Bundle.
Fanatics and the NFL announced an exclusive multi-year partnership making Fanatics the NFL's official on-site retail partner at events including the 2026 NFL Draft, Super Bowl, NFL Kickoff, International Games, NFL Flag Championships, Scouting Combine and Pro Bowl Games.
Riot Games welcomed KICK as a global streaming-platform partner. Beginning with MSI 2026, KICK carries live broadcasts for global and regional LoL Esports events outside China and Korea, alongside creator and co-streaming opportunities.
Pure Barre lists Health Kick among its national Corporate Wellness Partners, whose employees receive exclusive membership benefits.
Pulsar became the official keyboard, mouse and mouse-pad partner of VCT Americas for Kickoff 2025, with the Pulsar Flick of the Week broadcast segment and Pulsar peripherals outfitting Riot Games Arena.
The Killers headlined the 2026 UEFA Champions League Final Kick Off Show presented by Pepsi at Budapest’s Puskás Aréna.
Keesler Federal Credit Union and the Saints began the third season of Kicks for Kids, donating $1,000 for every Saints field goal to the Boys & Girls Club of Metro Louisiana.
Nissan and Lola\TBWA created The Escape campaign for the Kicks vehicle in Brazil.
The Steelers' official news page reports that kicker Chris Boswell has a new merchandise collection with the Steelers Pro Shop and UNRL, with part of the proceeds benefiting charity.
The Storm’s Kicks for Equality campaign pairs players with featured artists to create one-of-a-kind sneakers supporting community causes through fundraising.
The Patriots list an activation in which Adam Vinatieri will attempt a Guinness World Record at Jungfraujoch as part of the Patriots Countdown to Munich.
The Steelers newsroom reports that kicker Chris Boswell has a merchandise collection with the Steelers Pro Shop and UNRL, with part of the proceeds benefiting charity.
Movistar and LALIGA launched new urban activations to mark the start of the football season.
Lowe’s began the second year of its Earn Your Sunday program with an expanded roster of NFL superstars.
Ahold Delhaize, together with founding partners ING, KLM, and NS, extended its partnership with KickstartAI through 2029.
SONIC launched a football-season advertising campaign featuring Baker Mayfield and Bijan Robinson alongside its $7 Big Deal Meal.
Warner Music Group and Suno announced a partnership for licensed AI music, artist opt-in protections and new fan experiences; Suno also acquired Songkick from WMG.
Bandai Namco and Club América launched a two-year partnership featuring PAC-MAN matchday activations, co-branded jerseys, mascot appearances, merchandise and joint social marketing. ([bandainamcoent.com](https://www.bandainamcoent.com/news/pac-man-and-club-america-kick-off-a-game-changing-partnership?utm_source=openai))
Deutsche Telekom licensed MagentaTV FIFA World Cup 2026 content packages to multiple named media partners, including highlights, near-live scenes and studio content.
The Union renewed its Chick-fil-A Greater Philadelphia Area partnership through the 2027 MLS season and introduced the Corner Kicken for Chicken in-game promotion.
Baltimore Ravens × Xfinity: Kickoff Watch Party
New Orleans Saints × Hancock Whitney: 2026 Saints Kickoff Run
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