THE BRAND COLLABORATION WIRE

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BRAND COLLABORATIONS

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Official image for Tour of Flanders and KBC and Proximus and Flanders Classics collaboration
Earlier collaborationTour of Flanders × KBC × Proximus × Flanders Classics

KBC and Proximus renew their collaboration with Flanders Classics

KBC and Proximus extended their partnership with Flanders Classics for three more years, supporting the organiser’s men’s and women’s spring races through 2028. The collaboration includes race-course and broadcast presence, technological innovations, and the Proximus Fiber KOM activation on climbs including Oude Kwaremont at the Tour of Flanders.

Multiple locationsMajor Events
01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

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