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LIVE COLLABORATION INTELLIGENCE20,537current stories

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01The Buzz

This is happening.

02The Calendar

When it happens.

03The Globe

Where it lives.

04The Swag Bag

What it leaves behind.

05Major Events

The wider world around it.

THE LIVE COLLABORATION WIRE

18 current stories ready to explore.

Official and authoritative intelligence · updated throughout the day

Buzz · Coming soon · Dates: Oct 23 – Dec 30, 2026British Airways × Hoppers

British Airways launches menu collaboration with Hoppers restaurants to celebrate new route to Colombo, Sri Lanka

British Airways partnered with Hoppers to create a limited-time Sri Lankan and South Indian menu for Club World customers flying from London Gatwick to Colombo, with a Hoppers-inspired cocktail also available in the Gatwick Club Lounge. The offering runs from 23 October through 30 December 2026.

London, United KingdomAirlines & Aviation

Buzz · Official collaborationTesco × Uber Eats × Deliveroo

Tesco partners with Uber Eats and Deliveroo to expand rapid grocery delivery

Tesco announced partnerships with Uber Eats and Deliveroo to extend rapid grocery delivery, Clubcard Prices and Clubcard points to more UK shoppers.

Global, United KingdomRetail & E-Commerce

Buzz · Official collaborationTesco × Uber Eats × Deliveroo

Tesco expands Whoosh rapid grocery delivery through Uber Eats and Deliveroo partnerships

Tesco announced partnerships with Uber Eats and Deliveroo to extend access to its Whoosh rapid grocery delivery service, Clubcard Prices and Clubcard points to more UK shoppers.

Global, United KingdomRetail & E-Commerce

Buzz · Official collaborationPottery Barn × Chris Loves Julia

Pottery Barn × Chris Loves Julia collaboration remains featured in current brand merchandising

Pottery Barn’s current official Inspiration page identifies Chris Loves Julia under its active Collaborations section and links shoppers to the collection.

Global, United StatesHome & Design

Buzz · Official collaborationThe Crème Shop × LG Beauty

The Crème Shop moves its online store to LG Beauty

LG Beauty announced that TheCrèmeShop.com had moved to LGbeauty.com, where customers could shop The Crème Shop's products. The page also directs shoppers to LG Beauty's current brand and shopping environment for future collaborations and product launches.

Global, InternationalBeauty · Wellness

Buzz · Official collaborationMaersk × PUMA

Maersk and PUMA expand U.S. distribution partnership

Maersk is managing three automated PUMA distribution centers in the United States to serve wholesale customers, PUMA stores and online shoppers.

Global, United StatesLogistics & Delivery

Buzz · Official collaborationQantas × David Jones

David Jones announces landmark partnership with Qantas Frequent Flyer

David Jones and Qantas Frequent Flyer announced a loyalty partnership allowing shoppers to earn and redeem David Jones Rewards Points or Qantas Points through the David Jones program.

Australia, AustraliaAirlines & Aviation · Travel & Transport

Buzz · Official collaborationKate Spade New York × Google × Gemini

Kate Spade New York products become available in the Gemini app and Google

Tapestry’s newsroom reports that shoppers can buy Coach and Kate Spade products in the Gemini app and Google, establishing a distribution and commerce relationship involving Kate Spade New York, Google, and Gemini.

Global, InternationalFashion

Buzz · Official collaborationLiveRamp × Whirlpool

Whirlpool reaches 5x more shoppers with personalized experiences everywhere

Whirlpool is identified as a LiveRamp customer using LiveRamp capabilities to reach more shoppers with personalized experiences.

Global, InternationalAdvertising & Marketing

Buzz · Official collaborationFetch × Unity

Reaching shoppers where they play: Unity and Fetch extend purchase-based audiences to mobile gaming

Unity and Fetch extended purchase-based audiences to mobile gaming.

Madison, United StatesBig Tech

Buzz · Reported collaborationAce Hardware × Instacart

Ace Hardware partners with Instacart for same-day delivery

Ace Hardware partnered with Instacart to give shoppers a same-day delivery option for Ace products.

Global, United StatesHome Improvement & Hardware

Buzz · Official collaborationKate Spade New York × Google × Gemini App

Shoppers Can Now Buy Coach and Kate Spade Products in the Gemini App and Google...

Kate Spade New York products became available for purchase through the Gemini App and Google, creating a brand-to-technology-platform commerce collaboration.

Global, InternationalFashion

Buzz · Official collaborationShopify × OpenAI

Shopify x OpenAI commerce integration for ChatGPT

Shopify partnered with OpenAI to enable Shopify merchants to sell directly through ChatGPT conversations, allowing shoppers to discover and buy products without leaving the conversation.

Global, InternationalRetail & E-Commerce

Buzz · Official collaborationKlarna × Ulta Beauty

Klarna and Ulta Beauty Partner on Flexible Payments for U.S. Beauty Shoppers

Klarna and Ulta Beauty partnered to offer flexible payment options to U.S. beauty shoppers.

Global, United StatesFinancial Services

Buzz · Official collaboration · Dates: Feb 24, 2025Rakuten × eBay

Rakuten Rakuma expands cross-border sales through eBay USA

Rakuten Rakuma launched full-scale cross-border sales on eBay USA, enabling U.S. shoppers to buy pre-owned fashion from Rakuma Official Shops, initially with eBay Authenticity Guarantee for handbags.

Tokyo, United StatesRetail & E-Commerce

Buzz · Official collaboration · Dates: Apr 2, 2026Adyen × adidas × UNHCR × Special Olympics

Adyen expands international partnership with adidas for checkout donations

Adyen and adidas are expanding their in-store Adyen Giving collaboration into additional European markets, Brazil and Mexico, enabling adidas shoppers to donate to UNHCR and Special Olympics at checkout.

Berlin, GermanyFinancial Services

Buzz · Available nowThe Mark Hotel × Bergdorf Goodman

The Mark × Bergdorf Goodman

The Mark connects guests to Bergdorf Goodman personal shoppers and expert advice.

New York, United StatesHotels & Resorts

Buzz · Chinwagy BuzzEtihad Guest × Shoppers Stop

Etihad Guest × Shoppers Stop

Etihad is the first airline to partner with Shoppers Stop India.

Global, InternationalAirlines & Aviation

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Buzz.

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18 current stories ready to explore.

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British Airways launches menu collaboration with Hoppers restaurants to celebrate new route to Colombo, Sri Lanka

Tesco partners with Uber Eats and Deliveroo to expand rapid grocery delivery

Tesco expands Whoosh rapid grocery delivery through Uber Eats and Deliveroo partnerships

Pottery Barn × Chris Loves Julia collaboration remains featured in current brand merchandising

The Crème Shop moves its online store to LG Beauty

Maersk and PUMA expand U.S. distribution partnership

David Jones announces landmark partnership with Qantas Frequent Flyer

Kate Spade New York products become available in the Gemini app and Google

Whirlpool reaches 5x more shoppers with personalized experiences everywhere

Reaching shoppers where they play: Unity and Fetch extend purchase-based audiences to mobile gaming

Ace Hardware partners with Instacart for same-day delivery

Shoppers Can Now Buy Coach and Kate Spade Products in the Gemini App and Google...

Shopify x OpenAI commerce integration for ChatGPT

Klarna and Ulta Beauty Partner on Flexible Payments for U.S. Beauty Shoppers

Rakuten Rakuma expands cross-border sales through eBay USA

Adyen expands international partnership with adidas for checkout donations

The Mark × Bergdorf Goodman

Etihad Guest × Shoppers Stop

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