THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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An indexed excerpt reports that U. Games Australia partnered with Ambassador Games to launch licensed mini arcade machines featuring Minecraft, Sonic the Hedgehog, Pac-Man and Street Fighter 2.
Mott 32 is a culinary partner of Cathay Pacific at The Wing First lounge and developed an exclusive menu of regional Chinese dishes for the lounge.
Li-Ning states that it has been the Chinese professional basketball league’s equipment sponsor since 2012 and that Li-Ning and CBA Company continue forward as official strategic partners through the 2026–2027 season.
MIDO’s official page identifies Chinese actor and singer Allen Ren as its Brand Ambassador for China and presents the Multifort TV Big Date on the occasion of their partnership.
Penfolds announced its Cultural Series in collaboration with Chinese contemporary artist Chen Fenwan.
Mori Art Museum is organizing a major Mariko Mori retrospective in collaboration with The Solomon R. Guggenheim Foundation. The exhibition also names corporate sponsors and production-support partners.
Nespresso’s official regional commerce page presents the Festive 2026 Nespresso x Swarovski collection, including coffee capsules, accessories and machines.
MIDO appointed Chinese actor and singer Allen Ren as Brand Ambassador for China and featured him presenting the Multifort TV Big Date collection.
Good American and Dolly Parton launched Dolly’s Joleans, a limited-edition denim collection with rhinestones and country-glam details inspired by Parton.
Esplanade’s Huayi Chinese Festival of Arts 2026 page identifies Lam Soon Singapore as Principal Sponsor and Berries World of Learning School and Singapore China Baijiu as Supporting Sponsors.
At Watches and Wonders 2026, Vacheron Constantin presented a new chapter of its Métiers d’Art Tribute to Great Civilisations collection, created through its partnership with the Louvre and developed with museum curators. The maison’s official art-and-culture page also identifies Chinese-British illustrator Shan Jiang as its collaborator for the 2026 annual theme.
Mott 32 developed an exclusive menu of regional Chinese dishes as Cathay Pacific’s culinary partner at The Wing First lounge at Hong Kong International Airport.
The official event flyer presents a 2026 Lunar New Year Celebration with cultural performances, community honors and refreshments, supported by named community, healthcare and cultural partners.
TEAM WANG design's official page describes a 2026 Chinese New Year collaboration with JDB, a Chinese herbal tea brand, producing a fashion collection inspired by festive traditions.
Ruinart collaborated with Chinese artist Liu Bolin on a limited-edition jeroboam presentation featuring ten artist-decorated wooden boxes and an ongoing Carte Blanche artistic programme.
The Chinese Volleyball Super League signed a licensing cooperation agreement with Huaxing Rongyao and the TEAM CHINA / Chinese national-team licensing team to create co-branded volleyball league cultural products, including badges, fridge magnets, cups and bracelets.
Mori Art Museum is presenting a major Mariko Mori retrospective in collaboration with The Solomon R. Guggenheim Foundation.
The exhibition lists multiple named corporate sponsors supporting Mariko Mori: All That Shines.
The page records Savills securing, advising on or representing commercial property transactions for multiple retail brands and landlords, including Arc’teryx, Aesop, Tesla, RH, Lululemon and Ferragamo.
Savills represented Hines in securing online fashion retailer Manière De Voir at its mixed-use development above Bond Street station.
Mori Art Museum announced Mariko Mori: All That Shines, organized by the museum in collaboration with The Solomon R. Guggenheim Foundation. The official page also identifies corporate sponsors, Ruinart support and ANTEPRIMA production support.
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Hotel Chelsea Spa offers Medicinal Muse in partnership with Figaro Apothecary, combining Traditional Chinese Medicine practices with Figaro’s botanical body oil.
Under Armour signed WNBA player Li Yueru, making her the brand’s first female Chinese professional basketball athlete.
Bulgari created an immersive Serpenti exhibition featuring 28 artworks by 19 artists, including a new work by Refik Anadol.