THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Hilton and Scandic Hotels Group signed a multi-year agreement covering hotel development in Sweden, Norway, Denmark and Finland. The first announced project is a 284-room Hilton Hotels & Resorts property at Scanport near Copenhagen Airport, expected to open in 2029, operated by Scandic under a franchise agreement with Hilton.
Aquatica Orlando lists named hotel partners whose guests receive bundled access and benefits connected to Aquatica, SeaWorld and Discovery Cove.
Lorna Murray’s official collaborations page identifies “The Dress Circle | Kathy Hilton x Lorna Murray” as a collaboration and separately lists bespoke collaborations with multiple named fashion brands and figures.
Fueguia 1833 and Waldorf Astoria New York developed the hotel's exclusive signature scent, integrated into the hotel's public spaces and residences and sold as candles and diffusers.
The Torchlight cocktail program is being developed with Devon Tarby, co-founder of Gin & Luck, the hospitality group behind Death & Co.
The culinary program for the forthcoming Signia Hilton Savannah is being developed in partnership with Savannah-based hospitality company Grey Spaces, led by Chef Mashama Bailey and restaurateur Johno Morisano.
Signia Hilton Indianapolis is developing the Torchlight cocktail program with beverage consultant Devon Tarby, co-founder of Gin & Luck, the hospitality group behind Death & Co.
Signia Hilton Indianapolis is introducing a museum-quality public art collection curated by Art Strategies.
Signia Hilton Indianapolis developed its dining program in partnership with StiR Creative Collective. Its Torchlight cocktail program is being developed in collaboration with Devon Tarby, co-founder of Gin & Luck.
Hyperice works with named retail, hotel, travel, fitness and wellness partners to provide product distribution and in-store or partner experiences.
Tokyo Disney Resort’s official accommodation network includes six Official Hotels, four Partner Hotels and four Good Neighbor Hotels, with the page describing them as affiliated categories offering guest services and benefits.
The Untitled Nashville Hotel at Bankers Alley, part of Hilton’s Tapestry Collection, introduced an exclusive Listening Lounge in partnership with Third Man Records. The co-curated space features selected vinyl records, live performance clips, music videos, artist interviews, pop-up activations and shoppable Third Man merchandise.
Hyperice lists current hotel and travel partners supporting its retail and recovery ecosystem.
Karl Lagerfeld's official page presents a Paris Hilton x Not-Karl collaboration.
Hilton Honors members can earn and redeem points on Explora Journeys bookings and receive additional benefits through the hotel group’s partnership with the luxury ocean travel company.
Analytic Partners worked with Hilton to evolve marketing measurement across channels, improve investment decisions and identify cross-channel synergies.
Carte Hotel San Diego Downtown, Curio Collection by Hilton is listed among Sesame Place San Diego’s preferred hotel partners.
Hampton Inn & Suites by Hilton San Diego SeaWorld is listed among Sesame Place San Diego’s preferred hotel partners.
Discovery Cove promotes a hotel-partner program connecting participating hotels with Discovery Cove packages, transportation and guest benefits.
Hilton became Chelsea’s official global hotel partner. The collaboration includes team accommodation, Hilton Honors experiences, pre-season-tour activations, matchday content and fan rewards.
KARL LAGERFELD’s Spring-Summer 2026 campaign features Paris Hilton as the campaign’s external pop-culture collaborator and creative face.
Explora Journeys and Hilton Honors have formed an exclusive partnership extending Hilton Honors benefits into Explora Journeys cruises.
Hotel Bloomingdale's Fall 2026 Collaboration Programme
Waldorf Astoria Sydney × Curtis Stone