THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
The Venetian Resort Las Vegas became a five-year Founding Partner of the Formula 1 Heineken Las Vegas Grand Prix through 2030 and continued its relationship with BWT Alpine Formula One Team as the team’s official home base during race week.
Amstel, part of the Heineken group, renewed its official sponsorship of Levante UD for three additional seasons, extending the relationship through at least the 2027–28 campaign. The collaboration includes stadium hospitality, tastings, fan zones and personalized experiences, as well as the Amstel-backed Sala Fenollosa at the Ciutat de València Stadium.
Heineken 0.0 is listed as the event’s official zero-alcohol beer partner.
The 2026 marathon’s official partner program includes named partners across banking, technology, venue, hydration, fitness, watch, wellness, hospitality, tourism and sport governance.
The official sponsors page documents named collaborations spanning the 10km race, national championships, hydration, venue, hotel, technology, fitness, wellness, tourism and sporting governance.