THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Hasbro announced a strategic partnership with MrBeast to launch NERF Pro Gelfire and related social content.
Hasbro announced a licensing agreement with Dickie Toys to develop TRANSFORMERS-branded vehicles and playsets.
Hasbro announced that Baby Alive’s nurturing-play lineup would expand with a co-brand featuring Burt’s Bees Baby, including soft dolls, sleepwear and soothing accessories.
Han Cholo offered a Power Rangers Halloween enamel pin exclusively at New York Comic Con.
Hasbro’s Sixth Wall AI studio announced a strategic partnership with ElevenLabs to bring selected Hasbro characters into AI audio experiences.