FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
L.L.Bean and Harpoon Brewery created a limited-edition beer inspired by L.L.Bean’s flannel heritage and New England outdoor culture, with a related Maine adventure giveaway.
L.L.Bean and Harpoon Brewery created Flannel Friday, a limited-edition hoppy amber ale inspired by New England, fall, flannel and outdoor gatherings.
TURN THE BUZZ INTO A PLAN