THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Strava is integrated as a connected app in Google Gemini to provide personalized training insights grounded in users’ activity history.
Xumo's official CES 2025 recap says it expanded its partnership with Google TV Freeplay, creating an advertiser entry point to streaming audiences at scale.
Snow Globe reports that it collaborated with Anabel Aram on Google and Meta Ads campaigns supporting the jewelry brand's launch in Europe.
The NBA announced new and enhanced digital fan experiences involving TikTok, X, Google and AWS for the 2026-27 season.
Snow Globe reported its collaboration with Anabel Aram on Google and Meta advertising campaigns supporting the jewelry brand's European market launch.
The National Gallery created a curated virtual tour in collaboration with Google Arts and Culture, presenting selected rooms and paintings from the Gallery.
Canvas8 presents Google as a named client partner and describes its work delivering consumer insights for Google’s teams.
Fortune describes its business-development operation as partnering with media outlets and corporations across 27 countries, including content syndication and distribution relationships with named platforms.
Polestar identifies Google as a featured collaboration supporting Google built-in in Polestar vehicles.
IBM Consulting maintains named strategic partnerships across AI, cloud, enterprise software and cybersecurity.
Airtel and Google announced a collaboration to provide secure RCS messaging to Airtel users in India.
The Cannes Lions 2026 partner directory identifies Fortune as Official Media Partner and describes Variety programming in partnership with Canva, Walmart Connect and Google TV.
Formula E and Google Cloud collaborate on AI, operations, sustainability and fan-experience applications.
The official API page lists first-party support for deploying Grok through Google Cloud's Vertex Model Garden.
Formula E’s live partner directory identifies relationships spanning AI, investment, logistics, safety, airline, apparel, technology, sound, champagne, broadcast distribution and other event services.
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Google Pixel is the presenting partner of the 2026 WNBA Playoffs and Finals.
CFDA describes the CFDA & Google Fashion Fellowship and the NYFW Shuttle Bus powered by Google Shopping.
Capgemini lists named technology companies in its global partner ecosystem, describing joint transformation, cloud, data, AI, cybersecurity and industry solutions.
Wipro maintains an active ecosystem of technology partners and co-innovation labs delivering joint enterprise solutions.
PwC describes an ongoing strategic-alliance ecosystem with named technology companies, combining PwC consulting capabilities with alliance-partner technology to build AI-powered solutions.
Polestar identifies Google as a continuing technology collaborator, noting that Polestar 2 debuted as the first car with Google built-in.
The CFDA and Google operate a fashion fellowship that supports designers' NYFW collections and brand development through mentorship and education.
Cheil created a Galaxy Z Fold launch experience involving Samsung and Google.
Formula E and Google Cloud collaborated on descriptive audio for visually impaired fans.