THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
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Where you can go.
What you can collect.
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BRAND COLLABORATIONS
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Singapore Ballet and Alliance Française Singapour co-presented Danses de Rêve within the 2026 vOilah! France Singapore Festival, extending a collaboration that began in 2021.
Singapore Airlines signed an agreement with Aether Beacon Pte Ltd., also identified as Aether Fuels, to purchase up to 4,800 tonnes of next-generation sustainable aviation fuel over three years, with deliveries commencing in 2028.
Vietnam Airlines reports continuing strategic cooperation with ANA Holdings, codeshare cooperation with 27 international airlines, new or resumed partners including Saudia, Scandinavian Airlines, Singapore Airlines and Etihad, and joint ventures with Air France and China Southern Airlines.
Janice Wong opened a café at Gardens by the Bay's Supertree Observatory in January 2024, with a venue-specific menu curated by Chef Janice Wong.
Marina Bay Sands’ official press index lists a new collaboration with Scuderia Ferrari HP and a partnership with musician JJ Lin to launch Miracle Coffee in Singapore.
Almora Botanica and Jal Yoga announced a partnership to introduce a Face Yoga Fitness approach combining Ayurveda-inspired skincare with holistic wellness practices and to support Almora Botanica's Singapore expansion.
The official SFF partner page lists named 2026 partners including Singapore Airlines, Mazda, Pigeonhole Live, Stamp Rise and Zig by ComfortDelGro.
Auriga Spa introduced a luxury skincare line and refreshed wellness treatments in collaboration with Margy’s Monte Carlo.
Standard Chartered and Air India created a cross-category proposition combining Standard Chartered’s international banking and wealth capabilities with Air India’s Maharaja Club loyalty benefits. Eligible clients can receive Maharaja Club Gold or Silver status, while eligible Air India customers can access Standard Chartered’s international banking and wealth services.
Supper House and Tung Lok Events announced a collaboration to combine Supper House's event concepts with Tung Lok's culinary heritage and large-scale execution for curated private and corporate events.
Gap and Victoria Beckham announced the second chapter of their partnership: a 37-piece Fall/Winter 2026 collection spanning knitwear, outerwear, tailoring and denim. The collection launches October 23, 2026, online and in select Gap stores globally.
ASUS is identified as the official monitor partner for the 2026 PGL Counter-Strike 2 Major, linking the hardware brand to PGL’s tournament property.
Runestone will provide real-time data operations, competitive integrity monitoring and secure infrastructure for the Counter-Strike 2 Winter Major 2027. The source also states that Runestone holds Official Data & Integrity Partner status for PGL's CS2 Major in Singapore in December 2026.
Zac Posen worked with Gap Inc. as creative director and created the GapStudio Collection 01, bringing his fashion design practice into Gap's high-end sub-brand.
Resorts World Sentosa and Horizon Production will stage Cao Yang’s first solo Singapore concert at Resorts World Convention Centre.
Hegen expanded from maternal and baby-care products into nursery furniture through a collaboration with Commune.
EgyptAir’s official partner page documents codeshare cooperation with a named group of international airlines to extend destination access and customer benefits.
Gap said it partnered with Harlem's Fashion Row and collaborated with six Black designers, including BruceGlen, to reinterpret Gap essentials in a 16-piece limited collection, with an unveiling event in San Francisco.
Shangri-La Singapore announced an exclusive partnership with Sisley combining Sisley’s Black Rose collection with The Rose Veranda team’s culinary offering in an afternoon-tea experience.
Janice Wong’s 2026 Mid-Autumn collection includes an exclusive collaboration with Mathilde, whose handcrafted leather pieces were individually hand-painted in Janice Wong’s signature brushstrokes.
Aesop and Capella Singapore worked on a custom reusable-glass-vessel system for Aesop bath amenities. The vessels were rolled out across 112 rooms and public spaces, as well as Capella Singapore's Auriga spa, by October 2023.
FARM Rio and Starbucks created branded drinkware and accessories including cold cups, a drink-thru, a water bottle and keychains featuring FARM Rio prints.
Gap and Hailey Bieber collaborated on The Hailey Jean, a fashion product and campaign drawing on Gap's late-1990s style and Bieber's personal aesthetic.
Esplanade’s Huayi Chinese Festival of Arts 2026 page identifies Lam Soon Singapore as Principal Sponsor and Berries World of Learning School and Singapore China Baijiu as Supporting Sponsors.