THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
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Where you can go.
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The wider world around it.
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BRAND COLLABORATIONS
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GUBI and fashion label Noah collaborated on four MR01 Outdoor Lounge Chair editions and a five-piece apparel and accessories capsule.
GUBI presents the P3 Lounge Chair, developed from Bonacina 1889 archival drawings and connected to Tito Agnoli’s collaboration with Bonacina. The page labels the relationship “GUBI x BONACINA” and offers the chair for purchase.
File Under Pop shaped the tonal identity and surface palette of GUBI House Paris through paint, clay and lava-stone tiles.
Galerie Allen contributed a curated selection of contemporary artworks to GUBI House Paris.
Nordic Knots contributed rugs and curtains to GUBI House Paris.
Reform Copenhagen contributed its REFLECT kitchen to GUBI House Paris; the kitchen is designed in collaboration with architect Jean Nouvel.
GUBI presents the P3 Lounge Chair and P3S Chaise Longue as a current collaboration with Bonacina 1889, drawing on Bonacina’s archival designs and rattan expertise.
GUBI House Paris was shaped through collaboration with external partners including File Under Pop, Agape, Galerie Allen, ONE A, Reform Copenhagen, Jean Nouvel and Nordic Knots, whose surfaces, fixtures, art, lighting, kitchen and textiles contributed to the interior.
GUBI’s official company page references an exclusive GUBI x Noah collaboration featuring four colorful editions of the MR01 Outdoor Lounge Chair and a five-piece capsule collection.
GUBI’s Al Fresco collaboration with designer Kelly Wearstler is presented through the Santa Monica Proper habitat, combining GUBI outdoor pieces with Wearstler’s interior direction.