FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Officine Générale collaborated with Can Can Alimentación, an Ibiza food business founded by Giulio Baroni and Melania Pintori, on a limited-edition line of T-shirts.
Café Valley partnered with Hawaiian Punch to launch a Hawaiian Punch Fruit Punch Ring Cake, extending the beverage brand into bakery products.
Ryanair announced partnership agreements with Vola and Fru, travel platforms within ITH Group, allowing their customers to access Ryanair flights and ancillaries with direct booking information and price transparency.
Singapore Yachting Festival presents a current partner program spanning venue, hospitality, automotive, marine, food and beverage, media, entertainment and other commercial partners. The festival’s next edition is scheduled for 22–25 April 2027 at ONE°15 Marina Sentosa Cove.
Tesco agreed a new multi-year deal with WSL Football to become Official Supermarket Partner of the Barclays Women’s Super League and Barclays Women’s Super League 2. The partnership links WSL fan engagement with Tesco’s Free Fruit & Veg for Schools programme.
Hotel Chelsea offers a hair and scalp treatment using Sangre De Fruta herbal infusions.
The Los Angeles Sparks and Zespri Kiwifruit partnered for the 2026 WNBA season. Zespri is presenting partner of the Sparks’ Read Like A Pro literacy program, with classroom visits, Jr. Sparks clinic participation, co-branded materials, kiwi sampling and home-game activations.
Hotel Chelsea and Sangre De Fruta offer a botanical facial incorporating the Crown Revival scalp treatment.
Hotel Chelsea and Sangre De Fruta created a hair and scalp treatment.
Tesco announced a partnership with WSL Football involving free fruit and vegetables for schools and a football-fandom activation.
Hotel Chelsea's spa lists an Athena Hewett artist residency, a John Wing residency running September 2026 through January 2027, and named treatments created in partnership with multiple beauty and wellness brands.
Josh Silver “Fruit Fly” special Q&A
Hakkasan and LOUIS XIII Cognac launched a contemporary dessert pairing featuring caviar-style passion fruit matched with LOUIS XIII Cognac, exclusive to nine Hakkasan locations.
The Sparks and Zespri Kiwifruit partnered for the 2026 WNBA season around youth literacy, nutrition education, Jr. Sparks clinics, product sampling, co-branded materials, and in-game activations.
The Los Angeles Sparks announced a partnership with Zespri Kiwifruit focused on literacy, nutrition education and healthier communities.
Hotel Chelsea Spa × Sangre de Fruta Rituals
Benefit France pairs Pocket Pal with an Amorino ice-cream reward built around red-fruit flavor.
American's refreshed fruit-and-cheese tray combines Tillamook cheeses, Bonne Maman honey and Toblerone chocolate.
VDS created an exclusive 100% carrot-and-fruit juice for STARLUX.
TURN THE BUZZ INTO A PLAN