FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Frye and Free People launched a capsule of exclusive styles, supported by an immersive launch event attended by creators and cultural figures.
FP Movement teamed up with Barry’s for an exclusive collaboration combining the activewear brand with a fitness experience.
Free People partnered with Best Friends Life Saving Centers to bring pet-adoption events into Free People stores and its Philadelphia Home Office during 2025–2026.
URBN’s 2024–2025 Impact Scorecard states that Free People is engaging its cotton supply chain through a partnership with the US Cotton Trust Protocol to begin using traceable US cotton.
Free People’s FP Movement program supports Girls Inc through video content, movement activations and a custom FP Movement x Girls Inc sweatshirt.
TURN THE BUZZ INTO A PLAN