FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
The North American activation includes movie-inspired box meals, collectible bracelet charms, a limited-edition 1990s-inspired streetwear line, immersive store takeovers and a sweepstakes.
Jollibee announced its first global collaboration with DreamWorks Animation tied to the theatrical release of Forgotten Island, arriving in cinemas on September 25, 2026. The activation connects Jollibee meals and family bonding with the film’s theatrical launch.
TURN THE BUZZ INTO A PLAN