THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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Four Seasons and the named development partners announced Cherry Creek, A Four Seasons Private Residence, the brand’s first standalone offering in Colorado with 42 homes.
The Detroit Lions, Ford Philanthropy, and Feeding America are running a nationwide fundraising campaign throughout November. Ford Philanthropy will match fan donations up to $100,000, with the campaign culminating at the Lions Thanksgiving Day Classic Game on Nov. 26.
UBS and the University of Oxford established a centre focused on applied AI, combining academic research with UBS practitioners and collaborative industry projects.
Resorts World Las Vegas announced a one-night collaborative dinner at Stubborn Seed pairing chef Jeremy Ford with chef and restaurateur Marcus Samuelsson, with both also appearing at the property’s Turn 12 hospitality experience during Race World 2026.
Corridor released a seven-piece limited-edition capsule inspired by Miles Davis’s musical legacy and personal style, including an Oxford shirt, chore coat, graphic T-shirts and caps.
Brentford announced that its home Premier League matches against Arsenal, Manchester City and Newcastle United would be broadcast live by Sky Sports or TNT Sports, with additional Sky Sports coverage for away matches at Coventry City and Arsenal.
Throughout October, the Detroit Lions partnered with Henry Ford Health on patient and cancer-support activations, including a Patient Tailgate-in-a-Box Surprise, Cancer Staff Appreciation event, and Tailgate-in-a-Box Home Surprise.
The Giants and Gatorade selected Bronxville High School coach Patsy Manganelli as the Lou Rettino High School Coach of the Week. The program includes a $2,000 grant from The Giants Foundation and Gatorade to the school’s football program, plus recognition at a postseason dinner and a 2027 preseason home game.
The New York Giants, New York Jets and MetLife Stadium extended their partnership with Corona and Modelo. The agreement includes Official Cervezas status, a Beer Garden title sponsorship, branded destination spaces, hospitality, stadium activations and annual team-themed events at participating bars.
JPMorganChase worked with the City of Atlanta on financing and expertise to accelerate affordable-housing development, including two draw-down bonds totaling $150 million.
The State of Michigan, Ford and JPMorganChase announced a public-private initiative to strengthen manufacturers’ competitiveness and supply-chain resilience while accelerating innovative suppliers’ growth in Michigan.
Since 2021, JPMorganChase has provided $4.5 million in philanthropic support to Atlanta Neighborhood Development Partnership to expand affordable single-family housing production and acquire investor-owned properties for conversion into affordable homes.
PAUL Bakery partnered with chef Raymond Blanc OBE to develop two limited-edition sandwiches, Le Boeuf Blanc and Le Brie Blanc, available at selected sites from September 13 through November 15, 2026.
Marcolin designs and produces TOM FORD optical frames and sunglasses under a long-term eyewear license; the page documents the Spring/Summer 2026 collection and the continuing relationship since 2005.
Wolford's official US storefront lists multiple products under the “ETRO X WOLFORD” collaboration, including dresses, tights, shorts, bodysuits and catsuits.
Kim Crawford commissioned a branded hospitality space at the Miami Open, designed to give guests a place to unwind with wine, outdoor games and a social atmosphere.
Abercrombie & Fitch lists an exclusive collaboration with Abbode featuring an Oxford shirt with NYC-inspired embroidery. Abbode's own About page confirms that it collaborates with outside brands, including L.L.Bean, Djerf Avenue, and J.Crew. The Abercrombie product page is the direct evidence for the named Abbode–Abercrombie collaboration.
Whichford Pottery describes a transatlantic collaboration with East Fork Pottery to create a bespoke range of flowerpots featuring East Fork-inspired designs and Whichford craftsmanship.
The Harlem Globetrotters announced a sports residency at American Dream, including ten days of games and fan engagement, a first live broadcast in more than 40 years, and the launch of the organization's first-ever retail location at the venue.
Marcolin's brand page documents the ongoing relationship with TOM FORD for production and distribution of optical frames and sunglasses and presents the Spring/Summer 2026 collection.
Bedford Lane states that it partnered with I.AM.GIA to redesign and rebuild the fashion label’s USA and global online stores on Shopify Plus.
Gtech is listed by Brentford as a club partner.
Joma is listed by Brentford as a club partner.
The Detroit Lions will stage a two-day Fan Fest at Odeonsplatz presented by Ford, with games, giveaways, food trucks, photo opportunities and concerts.