FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Naturino’s official Fall/Winter 2026–27 collection page identifies the “Flower Mountain for Naturino” line and states that it was created in collaboration with Japanese designers. The capsule includes children’s footwear and clothing.
VITURE identifies a collaboration involving the Le Cong Lab at Stanford University and the Mengdi Wang Lab at Princeton University to enable AI-assisted workflows in research environments.
VIETRI partnered with Spoonflower to commission interior designers to create original room concepts inspired by VIETRI collections. The page specifically features Nichole Blough’s installation combining Spoonflower wall coverings with VIETRI tabletop and décor.
Sunflower was brought to Florence as a special project at Pitti Uomo through a partnership involving Copenhagen Fashion Week and Pitti Immagine.
sandralexandra announced that its Glass Murano Flowers were installed inside The Dreamery, an ice cream and wine parlour by the founders of Goodbye Horses.
Lladró and LOEWE Perfumes created a collection of LOEWE fragrances with limited-edition handmade porcelain flower caps. ([lladro.com](https://www.lladro.com/en_eu/collaboration-loewe?utm_source=openai))
Clé de Peau Beauté joined forces with artist Cj Hendry for Flower Market, an exclusive activation inspired by The Serum. Hendry created plush flowers for display, and guests could build bouquets incorporating her art.
LILIS places its Korean Body Resurfacing treatment in named spas and esthetician practices, including Wildflower Farms, Hotel Chelsea, Pocketbook, Dangene and independent skincare studios.
Harry & David and Rifle Paper Co. created a limited-edition holiday collection pairing Harry & David gourmet food gifts with Rifle Paper Co. artwork. ([1800flowersinc.com](https://www.1800flowersinc.com/news-and-media/newsroom/news-briefs/2026/2026-13-10?utm_source=openai))
Strava announced 14 partner integrations enabling strength-activity data to flow into its platform.
Circle and Tereina announced a partnership integrating USDC and EURC into Tereina’s payments infrastructure, starting with SAP Cloud ERP and making stablecoin payments available to eligible SAP customers via SAP Pay.
Circle and Volante Technologies are collaborating to help financial institutions integrate USDC payment and settlement workflows into existing multi-rail payments infrastructure.
Providence worked with IBM Consulting to redesign hiring and internal-transfer workflows using AI and automation, including the RITA digital worker built on IBM watsonx Orchestrate.
Through its collaboration with Bloomberg, Kaiko makes Bloomberg Data License content available on Canton for tokenized U.S. Treasuries, repo and collateral-management workflows.
Predactiv was named an integration partner within Horizon Media’s HorizonOS Blu platform, connecting Predactiv audience intelligence capabilities to Horizon’s agentic media workflows.
Curb and Lyft announced a partnership to integrate Lyft ride requests into Curb Flow, initially making the integration available in Los Angeles before expanding to other Curb Flow-enabled cities.
Basis and Mediaocean announced a direct integration bringing Mediaocean's Protected quality, verification and attention signals into Basis campaign-activation workflows. The announcement describes it as the first phase of a broader strategic partnership spanning planning, activation, ordering, trafficking, execution, quality, measurement and finance.
Dom Pérignon invited contemporary artist Takashi Murakami to design two limited editions: Dom Pérignon Vintage 2015 and Dom Pérignon Rosé Vintage 2010. The collaboration uses Murakami’s signature smiling flowers across the bottles and coffrets.
JETRO and TungLok's culinary team presented a one-night Japanese omakase experience using ingredients flown in from Japan.
Yas Mall introduced the Hidden Disabilities Sunflower initiative with Zayed Authority for People of Determination, distributing sunflower lanyards and supporting visitors with hidden disabilities.
Intel and Google Cloud expanded their multiyear strategic collaboration through Gemini Enterprise deployment, Google Cloud infrastructure and agentic workflows across Intel's operations and chip-design lifecycle.
Mimi Kakushi's experiences page describes a brunch edition created in collaboration with Roseblood, including complimentary free-flow rosé for selected packages.
Flow was announced as an official partner of the Republic Bank Caribbean Premier League. The relationship is intended to improve fan access, engagement and connectivity throughout the tournament.
LOEWE Perfumes and Spanish porcelain house LLADRÓ created three limited-edition fragrances with handmade, hand-painted porcelain flower caps.
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