FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
The ONE Group announced a collaboration between Benihana and Flock Foods to develop and sell Benihana Teriyaki Flock Crisps, extending the restaurant brand into direct-to-consumer snacking.
The ONE Group and Flock Foods created Benihana-branded Teriyaki Flavored Crispy Chicken Chips, extending Benihana from restaurants into packaged snacks.
TURN THE BUZZ INTO A PLAN