FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Ferrero announced a partnership with Tom Brady for its 2026 soccer promotion, including a $1 million grand prize. Separately consulted sources document Brady’s ongoing multi-year global ambassador partnership with SharkNinja and FOX Sports’ 2026–2027 campaign featuring Brady and Michael Strahan.
Ferrero North America partnered with Tom Brady for its Go All In soccer promotion. The activation includes advertising and a consumer promotion offering daily and weekly prizes plus a $1 million grand prize with qualifying Ferrero purchases or free entry.
Netflix and The Ferrero Group announced a global collaboration to bring the Wonka universe to life through consumer products and confectionery activity.
Sporting Kansas City × Wells Enterprises Partnership
Château Saint-Martin × Gautier Ferrero × Galerie Catherine Issert
Netflix and Ferrero will turn the Wonka universe into a global confectionery collaboration.
TURN THE BUZZ INTO A PLAN