THE BRAND COLLABORATION WIRE

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See which brands are working together, what they created and where you can explore it.

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Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.

Poupette St. Barth × Vilebrequin

Vilebrequin x Poupette St Barth Capsule Collection

Poupette St Barth teamed up with Vilebrequin on a fashion capsule collection using Vilebrequin prints on Poupette dresses for women and girls.

Fashion

Needle & Thread × Soru

Needle & Thread x Soru jewellery collaboration

Needle & Thread and Soru created an exclusive, limited-edition capsule collection of semi-fine jewellery, extending Needle & Thread’s fashion offering into jewellery through a named collaboration.

Fashion

K11 MUSEA × adidas × HOKA × Lululemon × Mardi Mercredi × NBA ATELIER × On × Wilson × Social Club Series

K11 MUSEA launches BEATS, BURNS & BREWS with sports and fashion brands

A corporate report states that K11 MUSEA launched Hong Kong’s Sports and Music City Rave series, BEATS, BURNS & BREWS, in collaboration with seven sports and fashion brands and Social Club Series.

Hong Kong, Hong KongShopping Malls & Destinations

Nasty Gal × Nick Fierro

Nasty Gal x Nick Fierro limited-edition fashion collaboration

Nasty Gal created a limited-edition collection designed with New York-based tattoo artist Nick Fierro, using his signature sacred-geometry and floral motifs.

New York, United StatesFashion

Livabliss × Rachel Zoe

Livabliss collaborates with Rachel Zoe on a home collection

Livabliss's official Linktree lists “Rachel Zoe x Livabliss,” establishing a named collaboration between the home brand and fashion designer Rachel Zoe.

Fashion

EF Collection × Petite G Jewelers × Krista K × Serafina × Pumpz × Skirt Boutique × The Showroom × Shannon Green

EF Collection trunk shows and piercing activations with independent retailers

EF Collection’s official event calendar lists trunk shows and trunk-show-and-piercing activations hosted with seven named independent jewelry and fashion retailers.

Multiple locationsJewelry & Watches

Ben Amun × Calvin Klein × Oscar de la Renta × Ralph Lauren × Jonathan Simkhai × Veronica Beard × Estée Lauder × Elizabeth Arden × Cover Girl × Fenty Beauty

Ben-Amun collaborated with fashion designers and beauty brands

Ben-Amun's official page identifies collaborations with multiple named fashion designers and features of its designs in beauty-brand campaigns.

Jewelry & Watches

New York Fashion Week × Bezos Earth Fund × Council of Fashion Designers of America (CFDA)

CFDA and Bezos Earth Fund launch the Next Thread Initiative

The CFDA x Bezos Earth Fund Next Thread Initiative supports independent designers and emerging talent working toward a more sustainable fashion future.

Major Events

New York Fashion Week × eBay × Council of Fashion Designers of America (CFDA)

eBay and CFDA Circular Fashion Fund

eBay’s U.S. Circular Fashion Fund is described as launching in partnership with the CFDA to help fashion start-ups scale circular solutions.

Major Events

New York Fashion Week × Genesis House × Council of Fashion Designers of America (CFDA)

Genesis House collaborates with CFDA on New York Fashion Week programming

Genesis House serves as a venue for NYFW events and collaborates with CFDA to support emerging talent.

New York, United StatesMajor Events

New York Fashion Week × Nuuly × WYouth × Council of Fashion Designers of America (CFDA)

Nuuly and WYouth present the Student Viewing Section at the 2026 CFDA Fashion Awards

Nuuly is described as collaborating with WYouth to present the Student Viewing Section at the 2026 CFDA Fashion Awards.

Major Events

OMY × Sephora × Superga × Roseanna × Picard × Payote × Modetrotter × McDonald's × L'Occitane × Lacoste × Glossybox × Frichti × Compagnie de Provence × Collegien × Canteen9 × Blissim × Birchbox × Biolane × Ballon Rebond × Aigle

OMY’s named brand collaboration portfolio

OMY’s official partnership page presents collaborations with named fashion, beauty, food, retail and lifestyle brands to create exclusive collections and bespoke products.

Kids & Baby

MAIÔ Paris × KUJTEN

MAIÔ Paris x KUJTEN: a collaboration between swimwear and cashmere knitwear

MAIÔ Paris and KUJTEN created a fashion capsule that combines MAIÔ Paris swimwear and resortwear with KUJTEN’s cashmere knitwear expertise, including hybrid reinterpretations of signature pieces.

Fashion

MAIÔ Paris × Tartine et Chocolat

MAIÔ Paris x Tartine et Chocolat: a mother-daughter summer capsule

MAIÔ Paris and Tartine et Chocolat created a summer capsule pairing high-end swimwear with children’s fashion, including coordinated mother-daughter looks and pastel reinterpretations of signature models.

Fashion

Juicy Couture × Crown Royal × RAISEfashion

Crown Royal and Juicy Couture launch limited-edition collection

Crown Royal’s official page presents a limited-edition Crown Royal x Juicy Couture collection combining Crown Royal beverages with Juicy Couture apparel and a collectible bag. Net proceeds from tracksuit sales benefit RAISEfashion.

Kids & Baby

Elac × Adsum

Adsum + ELAC NAVA100 special-edition speaker

ELAC and fashion label Adsum created a special-edition NAVA100 wireless speaker with an exclusive Cream Edition finish.

Home & Design

Boll & Branch × MONSE

Boll & Branch sheeting becomes the backdrop for MONSE’s New York Fashion Week show

Boll & Branch said it partnered with luxury fashion label MONSE to drape the set of MONSE’s New York Fashion Week show with 300 yards of its signature sheeting.

New York City, United StatesHome & Design

Harvey Nichols × Dubai Fashion Week × Dubai Design District (d3) × Arab Fashion Council

Harvey Nichols Dubai collaborated with Dubai Fashion Week on a regional-designers pop-up

Harvey Nichols Dubai presented a limited-time retail pop-up in collaboration with Dubai Fashion Week, showcasing regional and runway designers during the October 2026 fashion-week programme.

Dubai, United Arab EmiratesDepartment Stores & Retail

Moncler × Rick Owens

Moncler and Rick Owens create a clothing and Sleep Pod collaboration

Moncler and Rick Owens created a fashion and lifestyle collaboration featuring apparel, accessories and a steel soundproof Sleep Pod.

Fashion

Kamalaya × Sretsis

Kamalaya and Sretsis create the Blossom to Bliss wellness experience

Kamalaya and fashion house Sretsis created a limited-time wellness experience combining treatments, couture styling, a Sretsis sarong, afternoon tea and boutique access.

Koh Samui, ThailandWellness

Formula 1 × NAHMIAS

Formula 1 and NAHMIAS unveil second fashion collection

Formula 1 unveiled a second capsule collection with Los Angeles fashion label NAHMIAS ahead of the United States Grand Prix.

Sports

David Jones × Qantas × Qantas Frequent Flyer × Powerhouse Museum × PayPal Melbourne Fashion Festival

David Jones named partnership and event programme activity

David Jones’s official media index lists public-facing partnerships and event collaborations, including its Qantas loyalty partnership and Powerhouse Museum partnership.

Department Stores & Retail

The Simple Folk × Inside Out × WRÅD

The Simple Folk partners with Inside Out and works alongside WRÅD on responsible fashion

The Simple Folk states that it is joining Inside Out and working alongside the WRÅD design studio to deepen its responsible-fashion work.

Kids & Baby

Image for Triarchy and Good Juju collaboration

Triarchy × Good Juju

Good Juju x Triarchy microplastics collaboration

Triarchy and Good Juju collaborated on work addressing the microplastics problem in fashion.

Fashion

BRAND COLLABORATIONS

Explore the collaborations.

Preparing the latest collaboration stories…

01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

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